Difference between revisions of "Sonia Livingstone"
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| − | In 2004 Livingstone, with [[Ellen Helsper]], undertook a review of research into the effects of tv advertising on children on behalf of | + | In 2004 Livingstone, with [[Ellen Helsper]], undertook a review of research into the effects of tv advertising on children on behalf of [[Ofcom]] the Office of Communications. The report ''Advertising Foods to Children: Understanding Promotion In The Context Of Children’s Daily Lives'', concluded that obesity was a complex issue with many causes and that there was litte empirical evidence to support an advertising ban. Any initiative to tackle obesity needed to cover various aspects and any ban would only be part of that overall initiative. One of the contributors who advised on the report was [[Brian Young]], a fellow member of the [[Advertising Education Forum]]. <ref> London School of Economics |
[http://eprints.lse.ac.uk/21757/1/Advertising_foods_to_children.pdf Advertising foods to Children], accessed January 19 2009.</ref> | [http://eprints.lse.ac.uk/21757/1/Advertising_foods_to_children.pdf Advertising foods to Children], accessed January 19 2009.</ref> | ||
Revision as of 15:12, 19 January 2009
Contents
Background
Sonia Livingstone is Professor of Social Psychology in the Department of Media and Communications at the London School of Economics.
- DPhil Oxford
- BSc UCL
Biographical Information
History
Current activities
Views
In 2004 Livingstone, with Ellen Helsper, undertook a review of research into the effects of tv advertising on children on behalf of Ofcom the Office of Communications. The report Advertising Foods to Children: Understanding Promotion In The Context Of Children’s Daily Lives, concluded that obesity was a complex issue with many causes and that there was litte empirical evidence to support an advertising ban. Any initiative to tackle obesity needed to cover various aspects and any ban would only be part of that overall initiative. One of the contributors who advised on the report was Brian Young, a fellow member of the Advertising Education Forum. [1]
Affiliations
- Member of theAdvertising Education Forum, Academic Network[2]
Publications, Contact, Resources and Notes
Publications
Contact
- Address:
Room S105, Department of Media and Communications, London School of Economics and Political Science, Houghton Street, London, WC2A 2AE
- Phone:+44 (0)20 7955 7710
- Email:s.livingstone@lse.ac.uk
- Website:
Resources
Notes
- ↑ London School of Economics Advertising foods to Children, accessed January 19 2009.
- ↑ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
