Difference between revisions of "Lynne Eagle"
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Eagle has an extensive track record of researching the effects and effectiveness of marketing communication, typically focusing on vulnerable groups such as children, with particular emphasis on the presumed link between advertising and obesity. On-going research in this area has led to journal output as well as invitations to address the Westminster Forum’s Diet & Health seminar.<ref>University of the West of England | Eagle has an extensive track record of researching the effects and effectiveness of marketing communication, typically focusing on vulnerable groups such as children, with particular emphasis on the presumed link between advertising and obesity. On-going research in this area has led to journal output as well as invitations to address the Westminster Forum’s Diet & Health seminar.<ref>University of the West of England | ||
[http://www.uwe.ac.uk/bbs/research/mktg/social.shtml Social Marketing], accessed January 6 2009.</ref> | [http://www.uwe.ac.uk/bbs/research/mktg/social.shtml Social Marketing], accessed January 6 2009.</ref> | ||
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==Views== | ==Views== | ||
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| + | ==Publications, Contact, Resources and Notes== | ||
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| + | ===Publications=== | ||
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| + | * Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J. Advertising and Children: Issues and Policy Options. forthcoming in Journal of Promotion Management. | ||
| + | * Bulmer, S.L., Hawkins, J. and Eagle, L.C. (2005). Child Consumers of Advertising: Differences across Deciles. Massey University Department of Commerce Working Paper Series, No. 05.02, ISSN 1174-5320 | ||
| + | * Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and controversial causes for the 'obesity epidemic': The role of marketing communications. International Journal of Medical Marketing, Volume 4(3), pp 271-287. | ||
| + | * Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J.(2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications , Volume 10(1), pp 49-67. | ||
| + | * Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09. ISSN 1174-5320 | ||
| + | * Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03. | ||
| + | * Eagle, L.C., de Bruin, A.M. & Bulmer, S.L.(2002). Violence, Values and the Electronic Media Environment. Corporate Communications: An International Journal, Volume 7(1), pp 25-33. | ||
| + | * Eagle, L.C., de Bruin, A. M. & Bulmer, S. L.(2002). The Children-Nutrition-Marketing Ethics Conundrum: Identifying the issue. Massey University, Department of Commerce Working Paper Series 02.16. ISSN 1174-5320 | ||
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===Contact=== | ===Contact=== | ||
:Address: | :Address: | ||
Revision as of 15:05, 11 January 2009
Contents
Background
Lynne Eagle is Professor of Marketing in Middlesex University's Business School.
Biographical Information
History
Current activities
Eagle has an extensive track record of researching the effects and effectiveness of marketing communication, typically focusing on vulnerable groups such as children, with particular emphasis on the presumed link between advertising and obesity. On-going research in this area has led to journal output as well as invitations to address the Westminster Forum’s Diet & Health seminar.[1]
Views
Affiliations
- Member of the Advertising Education Forum, Academic Network[2]
Publications, Contact, Resources and Notes
Publications
- Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J. Advertising and Children: Issues and Policy Options. forthcoming in Journal of Promotion Management.
- Bulmer, S.L., Hawkins, J. and Eagle, L.C. (2005). Child Consumers of Advertising: Differences across Deciles. Massey University Department of Commerce Working Paper Series, No. 05.02, ISSN 1174-5320
- Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and controversial causes for the 'obesity epidemic': The role of marketing communications. International Journal of Medical Marketing, Volume 4(3), pp 271-287.
- Eagle, L.C., Bulmer, S.L., de Bruin, A.M. & Kitchen, P.J.(2004). Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications , Volume 10(1), pp 49-67.
- Hawkins, J., Eagle, L.C. & Bulmer, S.L. (2004). Cross cultural Comparison of Food in the Children’s Media Environment in New Zealand and Japan. Massey University, Department of Commerce Working Paper Series 04.09. ISSN 1174-5320
- Eagle, L.C., Bulmer, S. L. & Hawkins, J. (2003). The 'Obesity Epidemic': Complex Causes, Controversial Cures - Implications for Marketing Communication. Massey University, Department of Commerce Technical Report 03.03.
- Eagle, L.C., de Bruin, A.M. & Bulmer, S.L.(2002). Violence, Values and the Electronic Media Environment. Corporate Communications: An International Journal, Volume 7(1), pp 25-33.
- Eagle, L.C., de Bruin, A. M. & Bulmer, S. L.(2002). The Children-Nutrition-Marketing Ethics Conundrum: Identifying the issue. Massey University, Department of Commerce Working Paper Series 02.16. ISSN 1174-5320
Contact
- Address:
- Phone:
- Email:
- Website:
Resources
Notes
- ↑ University of the West of England Social Marketing, accessed January 6 2009.
- ↑ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
