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Revision as of 12:19, 10 April 2006
INTRODUCTION
NIKE, Inc. and its subsidiaries are involved in the design, development, and marketing of products such as footwear, apparel, equipment, and accessories worldwide. The corporation caters for all types of sport and lifestyles, designing various forms of footwear from athletic footwear for running, to shoes designed for hiking and outdoor activities. In addition, it sells a line of performance equipment, including golf clubs, sport balls, eyewear, timepieces, electronic media devices, skates, bats, gloves, swimwear, cycling apparel, children’s clothing, school supplies, and eyewear.
Background/history
Nike is the world's number one manufacturer and marketer of athletic footwear and apparel. The company was established as one of the world's most familiar brands during the 1980s and 1990s. As of May 31, 2005, it operated 184 stores in the United States and 190 stores internationally. The company sells its products to retail accounts, through its owned retail stores, and through a mix of independent distributors and licensees. [1]
