Leith Communications

Leith communications was a PR firm based in Edinburgh set up in 1986 by Brian Monteith and his wife Shirley. The former Federation of Conservative Students leader and latterly Conservative MSP in the Scottish Parliament from 1999-2007, Monteith had a history of liberatarin Conservative politics associated with the radicalisation of the Federation of Conservative Students which Monteith chaired in the 1980s. His PR firm was created when he returned to Scotland from a three year sojurn in London where he worked with the neoliberal think tank the Centre for Policy Studies and was recruited into PR by his flatmate and fellow Tory activist Michael Forsyth. Leith took on public sector and private sector clients but were most well known for their work with conservative clients including the Scottish Conservative Party and it was this, ironically, that played a key role in the decline and fall of the agency which went bust and was dissolved on 12 April 1995. With 'debts of more than £53,000', there was 'a queue of angry creditors' who 'didn't get a penny of the money owed to them. They included the state which was due thousands in tax.'

PR in action

'The firm most famously produced for Scottish Central Office the glossy magazine Scottish Conservative. This went down the tubes this year [1991], replaced by a newspaper from Central Office itself.'

A GLOSSY magazine for Scottish Tories is facing the axe after just three issues. Scottish Conservative was launched last year under the aegis of Michael Forsyth during his spell as party chairman, but it has proved prohibitively expensive. Lord Sanderson, the present party chairman, hinted at a general need to economise when he succeeded Forsyth, and while the magazine title may survive, the word from head office is that what emerges will be a very different beast, possibly to the point of just a four-page insert in the party's national magazine. Advertising revenue has fallen far short of expectations and the publication has also been under political threat from Forsyth's opponents within the party. The third issue, due to be printed around the time Forsyth was removed as chairman last autumn, was postponed to December. No date for the next issue has been agreed. Brian Monteith, managing director of Leith Communications, the Edinburgh agency which handled the design and production services on a commercial basis for the party, said that advertising from business sources sympathetic to the party never materialised to defray the Pounds 25,000 cost per issue. He said: 'The magazine was supposed to be self-financing, but the party kept moving the goalposts and increasing costs, by insisting that it had to be distributed free to every member.' Sir Nicholas Fairbairn, MP for Perth and Kinross and editor of Scottish Conservative, dismissed reports of its death as premature. He said: It is going through a change of format, which is something all editors do from time to time. There is not the slightest question of it coming to an end.

Decline and Fall

The liquidator's records show that after the company was wound up in 1995, ordinary creditors were owed a whopping pounds 50,901. But because the company only had realised assets of pounds 5000 - used to pay expenses and liquidation fees - they had to settle for nothing. Among the creditors was the Tory party who had to write off pounds 366 for an advert. Others are said to include the BBC. Insiders say one of the main reasons for the firm's collapse was the decision by the Scottish Tories in 1991 to axe a glossy magazine produced by Monteith's company...