Difference between revisions of "Reuters Television"
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Steve Garvey, deputy sales manager at Reuters Television, says that his company has been distributing video news releases for about five years because 'broadcasters desperately want them'. The company also produces VNRs. Television companies are particularly keen on sports footage, paid for by sporting event sponsors, Garvey says. Without footage of the 1993-94 Whitbread Round the World Yacht Race pro-duced by Reuters and paid for by a number of race team sponsors, including Heineken, television compa-nies might have had no pictures of the event.<ref> Alexandra Frean How lobby groups set the news agenda The Times August 30, 1995, Wednesday SECTION: Features</ref> | Steve Garvey, deputy sales manager at Reuters Television, says that his company has been distributing video news releases for about five years because 'broadcasters desperately want them'. The company also produces VNRs. Television companies are particularly keen on sports footage, paid for by sporting event sponsors, Garvey says. Without footage of the 1993-94 Whitbread Round the World Yacht Race pro-duced by Reuters and paid for by a number of race team sponsors, including Heineken, television compa-nies might have had no pictures of the event.<ref> Alexandra Frean How lobby groups set the news agenda The Times August 30, 1995, Wednesday SECTION: Features</ref> | ||
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[[Category:Video News Releases]] | [[Category:Video News Releases]] | ||
Revision as of 14:47, 10 April 2008
Steve Garvey, deputy sales manager at Reuters Television, says that his company has been distributing video news releases for about five years because 'broadcasters desperately want them'. The company also produces VNRs. Television companies are particularly keen on sports footage, paid for by sporting event sponsors, Garvey says. Without footage of the 1993-94 Whitbread Round the World Yacht Race pro-duced by Reuters and paid for by a number of race team sponsors, including Heineken, television compa-nies might have had no pictures of the event.[1]
Notes
- ↑ Alexandra Frean How lobby groups set the news agenda The Times August 30, 1995, Wednesday SECTION: Features
