Difference between revisions of "Edelman Consumer"
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Their '''mission statement''' is ''"to make public relations the lead discipline in the communications mix, because only public relations has the immediacy and transparency to build credibility and trust."'' | Their '''mission statement''' is ''"to make public relations the lead discipline in the communications mix, because only public relations has the immediacy and transparency to build credibility and trust."'' | ||
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| + | ==History== | ||
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| + | By the mid-1970s and following their celebrated [http://www.prsa.org/_Awards/silver/index.asp PRSA Silver Anvil award] success from relaunching the 3M Overhead Projector the | ||
Latest revision as of 14:08, 1 February 2006
Edelman Consumer is an "independent global PR firm" that applies public relations to create consumer brand names.
Their mission statement is "to make public relations the lead discipline in the communications mix, because only public relations has the immediacy and transparency to build credibility and trust."
History
By the mid-1970s and following their celebrated PRSA Silver Anvil award success from relaunching the 3M Overhead Projector the
