Difference between revisions of "Breakthrough Media Network"

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Breakthrough Media has produced a series of government campaign resources, including for the [[Department for Education]], the [[Department for Health]], the [[Foreign & Commonwealth Office]] and the [[Home Office]].
 
Breakthrough Media has produced a series of government campaign resources, including for the [[Department for Education]], the [[Department for Health]], the [[Foreign & Commonwealth Office]] and the [[Home Office]].
  
 
==Ties to the RICU==
 
''The Guardian'' reported in May 2016 that Breakthrough Media works closely with the [[Research, Information and Communications Unit]] (RICU), the Home Office's 'strategic communications' arm. As part of the government's [[PREVENT]] counter-radicalisation programme, Breakthrough Media reportedly receives funding from the Home Office  to produce digital material (e.g. films, Facebook profiles, websites) in order to 'influence online conversations by being embedded within target communities via a network of moderate organisations that are supportive of it’s [sic] goals'. These materials are then 'hosted' by civil society groups and 'grassroots' community organisations. <ref> Ian Cobain, Alice Ross, Rob Evans and Mona Mahmood, [https://www.theguardian.com/politics/2016/may/02/inside-ricu-the-shadowy-propaganda-unit-inspired-by-the-cold-war Inside Ricu, the shadowy propaganda unit inspired by the cold war], ''The Guardian'', 2 May 2016, accessed 16 January 2017. </ref>
 
  
 
==Campaigns==
 
==Campaigns==

Revision as of 11:08, 25 January 2017

Breakthrough Media logo, via LinkedIn

Breakthrough Media Network is a London communications company, founded in 2008. [1] The company specialises in producing digital campaign materials for 'governments, non-profits, inter-governmental organisations and progressive companies', with a goal to 'strengthen society and inspire positive social change'. [2]

Breakthrough Media has produced a series of government campaign resources, including for the Department for Education, the Department for Health, the Foreign & Commonwealth Office and the Home Office.


Campaigns

Educate Against Hate

Families Matter

Fightback Starts Here

Help for Syria

The Guardian reported in May 2016 that Breakthrough Media worked for the Research, Information and Communications Unit of the Office for Security and Counter-Terrorism on the Help For Syria campaign, which sought to provide advice on how to aid Syrian refugees.[3]

People

Former reality TV producer. [4]

Former deputy chief of staff at lobbying firm Bell Pottinger. [5]

Clients

PR and lobbying agencies

Bell Pottinger | Chime Communications

UK Government

Department for Education | Department of Health | Home Office | Foreign and Commonwealth Office

Civil society groups

Inspire | FAST

International

African Union | UN

Affiliates

Contact details

  • London
Elizabeth House
39 York Road
London SE1 7NQ
+44 (0)20 7401 2555 info@breakthroughmedia.org
  • Nairobi
P.O Box 14230-008001
Westlands,
Nairobi, Kenya
+254 (0)791 578 642 info@breakthroughmedia.org
  • Sydney
PO Box 524
Broadway
NSW 2007

+61 (0) 2 8042 8100 helloaustralia@breakthroughmedia.org

Website: http://breakthroughmedia.org/

Notes

  1. Breakthrough Media Network LTD, Companies House, accessed 24 January 2017.
  2. About us, Breakthrough Media, accessed 24 January 2017.
  3. Ian Cobain, Alice Ross, Rob Evans and Mona Mahmood, Revealed: UK's covert propaganda bid to stop Muslims joining Isis, Guardian, 2 May 2016.
  4. Robert Elliott, LinkedIn, accessed 24 January 2017.
  5. Scott Brown, LinkedIn, accessed 24 January 2017.
  6. Ian Cobain, Alice Ross, Rob Evans and Mona Mahmood, Inside Ricu, the shadowy propaganda unit inspired by the cold war, The Guardian, 2 May 2016.