Difference between revisions of "Pearson"
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'''Pearson''' is the world’s biggest educational company. | '''Pearson''' is the world’s biggest educational company. | ||
| − | Headquartered in London, it has 40,000 employees in 80 countries. | + | It is also the world's leading book publisher. |
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| + | Headquartered in London, it has 40,000 employees in 80 countries, although Pearson generates approximately 60% of its sales in North America. In 2014, it had revenues of $8.2 billion. | ||
==Pearson education business== | ==Pearson education business== | ||
| − | Pearson provides a range of education products and services to institutions - schools, colleges and universities – and direct to individual learners, the 'retail' side of the business. It also has a 'wholesale' business selling products and services to government, such as testing services, and the management of education data. | + | Pearson provides a range of education products and services to institutions - schools, colleges and universities – and direct to individual learners, the 'retail' side of the business. It also has a 'wholesale' business selling education products and services to government, such as testing services and examinations, and the management of education data. |
It is organised into three main business groupings: Pearson School, Pearson Higher Education and Pearson Professional. | It is organised into three main business groupings: Pearson School, Pearson Higher Education and Pearson Professional. | ||
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It also provides exams and tests, as well as practice assessments and online tutoring services aligned to tests. For example, Pearson owns [[Edexcel]], the UK's largest and only for-profit awarding body. In the US, it produces standardised tests aligned with common core academic standards. | It also provides exams and tests, as well as practice assessments and online tutoring services aligned to tests. For example, Pearson owns [[Edexcel]], the UK's largest and only for-profit awarding body. In the US, it produces standardised tests aligned with common core academic standards. | ||
| − | It also provides assessments for teacher certification and teacher training around the world. | + | It also provides assessments for teacher certification and teacher training around the world, as well as whole 'school Improvement services'. |
===Digitising learning=== | ===Digitising learning=== | ||
| + | Pearson claims to have invested over $9bn in the digitisation and what it calls ‘creative destruction’ of education.<ref>Brooks Barnes and Amy Chozick,[http://www.nytimes.com/2012/08/20/technology/discovery-invests-in-digital-textbooks-in-hopes-of-growth.html?%20pagewanted%20=all&_r=1 Media Companies, Seeing Profit Slip, Push Into Education], ''New York Times'', 19 August 2012<ref> 'By this I mean we’re intentionally tearing down an outdated, industrial model of learning and replacing it with more personalized and connected experiences for each student,' said Pearson Education's North American chief, [[Will Ethridge]]. | ||
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| + | Pearson are pushing digital learning into the world's classrooms: digitising textbooks and content, as well as tests. | ||
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| + | It has also invested in other digital tools that are designed to transform teaching and learning: adaptive learning technologies (where data and analytics are used to 'personalise' content, so that pupils can learn at their own pace); online assessment and reporting tools; and data management systems. | ||
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| + | Digital education products include: | ||
| + | *'''Power School''' (www.powerschool.com): web-based student information system. It allows teachers to track pupils progress, as well as things like attendance and standards, and parents and students to monitor how well they are doing. | ||
| + | *'''Schoolnet''' (www.schoolnet.com): allows teachers to build and administer tests and collect data on student progress | ||
| + | *'''AIMSweb''': helps teachers spot students needing additional help | ||
| + | *'''Fronter''': a 'learning platform' designed to allow pupils to to learn 'whenever and wherever they choose'. Through it, pupils can: submit work, communicate with their teachers, and review personal study plans. | ||
| + | *'''TutorVista''': provides online tutoring, homework help, test prep. | ||
==Book publishing== | ==Book publishing== | ||
Revision as of 07:07, 1 September 2015
Pearson is the world’s biggest educational company.
It is also the world's leading book publisher.
Headquartered in London, it has 40,000 employees in 80 countries, although Pearson generates approximately 60% of its sales in North America. In 2014, it had revenues of $8.2 billion.
Contents
Pearson education business
Pearson provides a range of education products and services to institutions - schools, colleges and universities – and direct to individual learners, the 'retail' side of the business. It also has a 'wholesale' business selling education products and services to government, such as testing services and examinations, and the management of education data.
It is organised into three main business groupings: Pearson School, Pearson Higher Education and Pearson Professional.
Pearson in schools
Pearson's publishes textbooks and digital technologies for teachers and students across school ages. Its brands include: Heinemann, Longman, BBC Active and Bug Club.
It also provides exams and tests, as well as practice assessments and online tutoring services aligned to tests. For example, Pearson owns Edexcel, the UK's largest and only for-profit awarding body. In the US, it produces standardised tests aligned with common core academic standards.
It also provides assessments for teacher certification and teacher training around the world, as well as whole 'school Improvement services'.
Digitising learning
Pearson claims to have invested over $9bn in the digitisation and what it calls ‘creative destruction’ of education.Cite error: Closing </ref> missing for <ref> tag
Former lobbying firms
- Weber Shandwick, until May 2014[1]
Resources
Notes
- ↑ Register for 1st March 2014 - 31st May 2014, APPC, accessed 29 January 2015
