Difference between revisions of "Saatchi & Saatchi"
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According to [http://www.mind-advertising.com/fr/publicisgrp_fr.htm Mind.advertsising.com]: | According to [http://www.mind-advertising.com/fr/publicisgrp_fr.htm Mind.advertsising.com]: | ||
| − | :Once the core of Maurice and Charles's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent Cordiant. After a brief period of independence, it was snapped up by Publicis in 2000. Advertising Age ranked Saatchi's as the #12 agency brand worldwide in 2005 with revenues of $552m. | + | :Once the core of Maurice and Charles's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent [[Cordiant]]. After a brief period of independence, it was snapped up by Publicis in 2000. Advertising Age ranked Saatchi's as the #12 agency brand worldwide in 2005 with revenues of $552m. |
==Nation Branding== | ==Nation Branding== | ||
Revision as of 16:16, 13 January 2007
Saatchi & Saatchi is a PR agency founded in London in 1970 by Charles Saatchi (1943- ), Maurice Saatchi (1946- ) and Tim Bell. The agency was best known for its extensive propaganda campaign for the Conservative party (UK) during several elections. In particular, S&S produced the effective political advertising of Margaret Thatcher's campaign. The brothers Saatchi were later removed from the agency and have set up a new firm called M&C Saatchi. Saatchi and Saatchi is nw part of the transnational Publicis Groupe.
Recent history
According to Mind.advertsising.com:
- Once the core of Maurice and Charles's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent Cordiant. After a brief period of independence, it was snapped up by Publicis in 2000. Advertising Age ranked Saatchi's as the #12 agency brand worldwide in 2005 with revenues of $552m.
Nation Branding
In 2006, a global survey revealed that "Israel" that there was a negative perception of the country. The Israeli government consulted with various PR companies to rebrand itself, and S&S was part of this effort. As Berkowitz writes:
- Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm Saatchi and Saatchi acknowledged that it is already working with the Israelis free of charge on the re-branding effort.[1]
SpinProfile Resources
External Resources
- ^Bill Berkowitz, Looking for an Extreme Makeover, Electronic Intifada, 12 January 2007.
