Difference between revisions of "Brian Basham"
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Basham moved into PR with [[John Addey Associates]] in 1972. Four years later he founded the PR firm [[Broad Street Group]].<ref>[http://www.profile-extra.co.uk/articledetail.aspx?page=ECB0ED07-A810-4CC1-9B75-594D1A997545&article=DE9E34F3-7DFB-4BC7-8BD0-5B1CD949E01D Coyle a tough player in corporate world], Profile Extra, [[CIPR]] web journal Publication Date : 30 June 2006 </ref> | Basham moved into PR with [[John Addey Associates]] in 1972. Four years later he founded the PR firm [[Broad Street Group]].<ref>[http://www.profile-extra.co.uk/articledetail.aspx?page=ECB0ED07-A810-4CC1-9B75-594D1A997545&article=DE9E34F3-7DFB-4BC7-8BD0-5B1CD949E01D Coyle a tough player in corporate world], Profile Extra, [[CIPR]] web journal Publication Date : 30 June 2006 </ref> | ||
| − | According to ''PR Week''in 1997: | + | According to ''PR Week'' in 1997: |
:His first employee was [[John Coyle]]; together they built Broad Street into a pounds 15 million public company with a reputation for high-profile and aggressive PR, together with an equally high-octane lifestyle. | :His first employee was [[John Coyle]]; together they built Broad Street into a pounds 15 million public company with a reputation for high-profile and aggressive PR, together with an equally high-octane lifestyle. | ||
Revision as of 12:27, 30 January 2012
Brian Basham is a veteran PR man and chairman of the corporate services and research house Equity Development.
Contents
Career
Biographical note from 2006:
- Brian Basham began his commercial life as a financial journalist he then founded the corporate communications business, the Broad Street Group, which he floated. He also founded Primrose Care, which he sold to BUPA. He is Chairman of the corporate services and research house Equity Development.
Broad Street Associates
Basham moved into PR with John Addey Associates in 1972. Four years later he founded the PR firm Broad Street Group.[1]
According to PR Week in 1997:
- His first employee was John Coyle; together they built Broad Street into a pounds 15 million public company with a reputation for high-profile and aggressive PR, together with an equally high-octane lifestyle.
- Basham’s trade mark was detailed investigations of his opponents’ strengths and weaknesses - ’getting back to the brick-work’ he calls it. Coyle praises him as: ’a great lateral thinker and a brilliant advocate’. But outside the business community, the style - Saville Row suits, two car phones and a permanent table at the Savoy - sometimes grated with the press.
- And the (self-perpetuated) myth of the tough, aggressive PR man made him an obvious fall-guy for BA. [2]
BA Dirty Tricks
Basham worked for British Airways as part of its 'dirty tricks' campaign against Virgin Atlantic. They targeted Richard Branson, who:
- claimed that BA's PR consultant, Brian Basham, had been undermining him and his company's reputation in the City and the press. Mr Branson confronted BA's non-executive directors about these "sharp business practises" in an open letter. They dismissed the allegations and said he was simply seeking publicity. [1]
After PR
- Directorate Change
- The Board of the Company announce that with effect from 11 September 2006 Brian Basham has agreed to be appointed as a Non-Executive director and Chairman of the Company.
Associates
- John Coyle
- Alan Parker
- Neil Hamilton the disgraced former Tory MP
Further Reading
http://search.ft.com/search/article.html?id=011221000251 http://www.investegate.co.uk/articlePrint.aspx?id=200203111407457447S
Notes
- ↑ Coyle a tough player in corporate world, Profile Extra, CIPR web journal Publication Date : 30 June 2006
- ↑ Steve Bevan, Profile: Brian Basham, Warwick Corporate: PR man who’s up for a fight - Brian Basham faces 1997 with expansion, instead of libel suits, on his mind, PR Week, 10 January 1997, acc 27 January 2012
- ^ 1993: BA dirty tricks against Virgin cost £3m, BBC Online, On this day, 11 January.
- ^ WHITE STAR PROPERTY HOLDINGS PLC: Directorate Change 08.09.2006 12:55
