Difference between revisions of "Globalisation:Media Smart: History and aims"
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Revision as of 16:32, 20 October 2010
The roots for Media Smart are to be seen in the "Concerned Children's Advertisers" organisation founded in Canada [1] which is also funded by transnational corporations. [2]
- Media Smart is based on a model developed by Canadian advertisers in the late 1980s called Concerned Children's Advertisers (CCA). Backed by giants such as Coca-Cola, Hershey and Buena Vista, the $10m CCA programme now claims huge success in cutting concern about children's marketing over there. "The Canadians were originally pushed into action by a ban on children's advertising in French-speaking Canada, but since the programme has been up and running, complaints on the issue across the rest of Canada have fallen to around zero," says Jackson. "I'm not saying there's an urgent threat here, but we must take the long-term view." [3]
Media Smart was incorporated as a business on 5 March 2002 and is a private company limited by guarantee. It is listed with Companies House as:-
MEDIA SMART UK LIMITED:
Company No. 04387708[4]
Notes
- ↑ Concerned Children's Advertisers[1]
- ↑ Concerned Children's Advertisers [2]
- ↑ Daniel Rogers Plans to keep the kids sweetPublished: March 25 2002 13:30GMT | Last Updated: March 25 2002 14:03GMT
- ↑ Companies House Media Smart Details, accessed 19 October 2010
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