Difference between revisions of "European Advertising Standards Alliance"
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EASA says it "promotes responsible advertising by providing detailed guidance on how to go about advertising self-regulation across the Single Market for the benefit of consumers and businesses."<ref>[http://www.easa-alliance.org/page.aspx/227 What does EASA do?], EASA website, accessed 16 Oct 2009</ref> | EASA says it "promotes responsible advertising by providing detailed guidance on how to go about advertising self-regulation across the Single Market for the benefit of consumers and businesses."<ref>[http://www.easa-alliance.org/page.aspx/227 What does EASA do?], EASA website, accessed 16 Oct 2009</ref> | ||
| − | The EASA works together with the [[European Association of Communications Agencies]] | + | The EASA works together with the [[European Association of Communications Agencies]] (EACA), which in turn works to shape the European Commission's policy making. |
==History== | ==History== | ||
Revision as of 08:21, 16 October 2009
The European Advertising Standards Alliance (EASA) describes itself as
- the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice. As a non-profit organisation based in Brussels, it brings together national advertising self-regulatory organisations (SROs) and organisations representing the advertising industry in Europe.[1]
EASA says it "promotes responsible advertising by providing detailed guidance on how to go about advertising self-regulation across the Single Market for the benefit of consumers and businesses."[2]
The EASA works together with the European Association of Communications Agencies (EACA), which in turn works to shape the European Commission's policy making.
Contents
History
The European Advertising Standards Alliance (EASA) was set up in 1992, as a response to a challenge made by Sir Leon Brittan who was at this time the Competition Commissioner in the European Union.
Affiliations
People
Funding
Clients
Publications
Contact
- Address:
- Phone:
- Email:
- Website:
Resources
Notes
- ↑ What is EASA?, EASA website, accessed 16 Oct 2009
- ↑ What does EASA do?, EASA website, accessed 16 Oct 2009
