Difference between revisions of "Anheuser Busch"
(→Philanthropy) |
|||
| Line 12: | Line 12: | ||
[[Image:DrinkingWater1.jpg|right|thumb|Anheuser Busch Branded Drinking Water <ref> Anheuser Busch [http://anheuser-busch.com/historyOfgiving.html History of Giving] accessed 28th May 2009 </ref>]] | [[Image:DrinkingWater1.jpg|right|thumb|Anheuser Busch Branded Drinking Water <ref> Anheuser Busch [http://anheuser-busch.com/historyOfgiving.html History of Giving] accessed 28th May 2009 </ref>]] | ||
| − | *Saint Louis University were awarded $3 million from the Anheuser Busch Foundation the largest donation for a $35 million expansion of the law department. This represented the largest single donation in the company history.<ref> Anheuser Busch [http://anheuser-busch.com/Press/2009/May/Anheuser-Busch-Foundation-gives-3-million-to-St-Louis-University-Continues-record-investment-in-St-Louis-education.html Anheuser-Busch Foundation Gives $3 Million to Saint Louis University, Continues Record Investments in St. Louis Education] accessed 28th May 2009 </ref> | + | *Saint Louis University were awarded $3 million from the Anheuser Busch Foundation the largest donation for a $35 million expansion of the law department. This represented the largest single donation in the company history.<ref> Anheuser Busch [http://anheuser-busch.com/Press/2009/May/Anheuser-Busch-Foundation-gives-3-million-to-St-Louis-University-Continues-record-investment-in-St-Louis-education.html Anheuser-Busch Foundation Gives $3 Million to Saint Louis University, Continues Record Investments in St. Louis Education] accessed 28th May 2009 </ref> |
| + | |||
| + | *In 2002 Anheuser matched $5 million of funds to help develop a new food science laboratory building in the developing [[Robert Mondavi Institute for Wine and Food Science]] at the University of California. The laboratory will be named the [[Anheuser Busch Brewing and Food Science Laboratory]]. <ref> University of California 01/08/2002 [http://www.universityofcalifornia.edu/news/article/4598 Anheuser-Busch Pledges $5 Million for Food Science Building] accessed 28th May 2009 </ref> | ||
*Providing drinking water to disaster victims has become a regular feature of the brewers philanthrophy , since 1988 the company has donated more than 59 million cans of drinking water to aid the victims of hurricanes and natural disasters.<ref> Anheuser Busch [http://anheuser-busch.com/historyOfgiving.html History of Giving] accessed 28th May 2009 </ref> Critics have argued that the branding of this water is inappropriate and regard such action as a cynical marketing ploy. <ref> Marin Institute [http://www.marininstitute.org/site/index.php?option=com_content&view=article&id=20:philanthropy&catid=15:industry-tactics&Itemid=14 Philanthropy] accessed 28th May 2009 </ref>. | *Providing drinking water to disaster victims has become a regular feature of the brewers philanthrophy , since 1988 the company has donated more than 59 million cans of drinking water to aid the victims of hurricanes and natural disasters.<ref> Anheuser Busch [http://anheuser-busch.com/historyOfgiving.html History of Giving] accessed 28th May 2009 </ref> Critics have argued that the branding of this water is inappropriate and regard such action as a cynical marketing ploy. <ref> Marin Institute [http://www.marininstitute.org/site/index.php?option=com_content&view=article&id=20:philanthropy&catid=15:industry-tactics&Itemid=14 Philanthropy] accessed 28th May 2009 </ref>. | ||
Revision as of 22:28, 28 May 2009
Anheuser Busch, a wholly owned subsidiary of Anheuser-Busch InBev since 2008 when it merged with InBev is the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.
Anheuser Busch is based in St. Louis USA and operates 12 breweries across the states. The company commands almost half of all American beer sales (48.5%) and owns some of the top selling global beer brands including Budweiser beer. The firm also owns half of Grupo Modelo, Mexico’s leading brewer. In 2008 the firm took first place in FORTUNE Magazine's most admired global and American companies. Anheuser Busch's business interests also include theme parks and aluminium can manufacturing and recycling.[1]
History
The company was established in 1852 at the Bavarian Brewery in St. Louis, in 1960 Eberhard Anheuser, a soap manufacturer, bought the brewery. According to the company web site they becam the first brewery to use pasteurization, in 1870 and by the early 1880s refrigerated rail cars and rail side icehouses, allowing products to be widely distributed. Budweiser introduced in 1876 was the first National brand introduced to America. The firm survived the prohibition era (1920-1933) by selling soft drinks and ice cream. [2]
Philanthropy
Anheuser Busch has a long history of philanthropy and charitable donations. The company is very proud of this aspect of their history which dates back to 1884 [3]. The scale of the donations made by the companies foundation is extensive.
- National Social Norms Institute based at the University of Virginia is made possible by the company, the institute researches how marketing techniques can create social norms and uses these techniques to try and prevent the harmful use of drugs and alcohol and to modify other risky behaviours. [4]
- Saint Louis University were awarded $3 million from the Anheuser Busch Foundation the largest donation for a $35 million expansion of the law department. This represented the largest single donation in the company history.[6]
- In 2002 Anheuser matched $5 million of funds to help develop a new food science laboratory building in the developing Robert Mondavi Institute for Wine and Food Science at the University of California. The laboratory will be named the Anheuser Busch Brewing and Food Science Laboratory. [7]
- Providing drinking water to disaster victims has become a regular feature of the brewers philanthrophy , since 1988 the company has donated more than 59 million cans of drinking water to aid the victims of hurricanes and natural disasters.[8] Critics have argued that the branding of this water is inappropriate and regard such action as a cynical marketing ploy. [9].
References
- ↑ Anheuser-Busch Website Company Information accessed 28th May 2009
- ↑ Anheuser Busch Website History accessed 28th May 2009
- ↑ Anheuser Busch Website History accessed 28th May 2009
- ↑ National Social Norms Institute, Home Page accessed 3rd March 2009
- ↑ Anheuser Busch History of Giving accessed 28th May 2009
- ↑ Anheuser Busch Anheuser-Busch Foundation Gives $3 Million to Saint Louis University, Continues Record Investments in St. Louis Education accessed 28th May 2009
- ↑ University of California 01/08/2002 Anheuser-Busch Pledges $5 Million for Food Science Building accessed 28th May 2009
- ↑ Anheuser Busch History of Giving accessed 28th May 2009
- ↑ Marin Institute Philanthropy accessed 28th May 2009
