Nickelodeon

Introduction

Nickelodeon is a Television channel aimed at children of all ages. It serves more than 171 million subscribers around the world via localized channels, branded blocks and individual programmes. Nickelodeon is also part of the MTV networks which are also involved in a variety of entertainment businesses that extend its brands, including films, books, online and consumer products. MTV networks is also one of Viacoms major media holding[1]

Nickelodeon (Nick for short) was launched on 1 April 1979 as the Pinwheel Network. The first Nickelodeon channel was American but there are now several channels in different countries such as Southeast Asia, Japan, Australia and the UK. Many adults know the channel best for Nick at Nite as it offered many classic TV sitcoms in the prime-time and overnight hours. Originally Nickelodeon was commercial free, but accepted commercial breaks and commercials beginning in Fall 1983. It was originally owned by Warner-Amex Satellite Entertainment, a joint venture of American Express and Warner Communications; it then became a part of Viacom.[2]

The relevance of Nickelodeon for Viacom

Nickelodeon is the leading channel for juvenile entertainment in the U.S. it is only challenged by the Cartoon Network and to a lesser extent by Toon Disney.

How Nickelodeon has Developed with the Digital Age

Nickelodeon has always managed to maintain it's unprecedented leadership in linear television production. Nickelodeon also announced a slate that will include content developed from such platforms as feature films, video games, broadband and international production, as well as announcing a multi-million dollar development slate for non-linear productions. "The first Nickelodeon generation of kids grew up in a video democracy where the words broadcast and cable meant nothing, and great characters and stories meant everything," said Cyma Zarghami, President, Nickelodeon and MTVN Kids and Family Group. "This next generation of kids is platform agnostic. We already are programming to kids on 15 different platforms and we're excited to be expanding our tradition of strong content available