Difference between revisions of "Strategic Awareness"
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A PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]]. | A PR company set up in 2001 by [[Simone Emmett]] and [[Tony Emmett]]. | ||
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| + | Both Simone Emmett and [Philip Dewhurst]], from [[BNFL]] and chairman of the [[Nuclear Industry Association]] spoke at the same session at the fifth joint [[Nuclear Industry Association]]/[[British Nuclear Energy Society]] one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface – Communicating nuclear energy." {{ref|bnes}} | ||
==Spreading the Message Via Third Parties== | ==Spreading the Message Via Third Parties== | ||
| − | Interviewed by PR Week in February 2006, [[ | + | Interviewed by ''PR Week'' in February 2006, [[Dewhurst]], admitted they were using the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". {{ref|pr}} |
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==External Links== | ==External Links== | ||
Revision as of 11:42, 4 April 2006
Background
A PR company set up in 2001 by Simone Emmett and Tony Emmett.
Both Simone Emmett and [Philip Dewhurst]], from BNFL and chairman of the Nuclear Industry Association spoke at the same session at the fifth joint Nuclear Industry Association/British Nuclear Energy Society one day "Energy Choices" Conference in December 2005. The session was called "Beyond the Surface – Communicating nuclear energy." [1]
Spreading the Message Via Third Parties
Interviewed by PR Week in February 2006, Dewhurst, admitted they were using the classic PR technique of using a third party to push the nuclear message. "Now we use a company called Strategic Awareness, which uses in-depth research to help us develop our message. We spread that via third-party opinion because the public would be suspicious if we started ramming pro-nuclear messages down their throats". [2]
External Links
- ^ Alex Black, "Issues Management: How Nuclear Power got its Groove Back", PR Week, March 2, 2006
- ^ Nuclear Industry Association and British Nuclear Energy Society Energy Choices Conference December 1, 2005
