Difference between revisions of "Saatchi & Saatchi"
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==Nation Branding== | ==Nation Branding== | ||
In 2006, a global survey revealed that "Israel" that there was a negative perception of the country. The Israeli government consulted with various PR companies to rebrand itself, and S&S was part of this effort. As Berkowitz writes: | In 2006, a global survey revealed that "Israel" that there was a negative perception of the country. The Israeli government consulted with various PR companies to rebrand itself, and S&S was part of this effort. As Berkowitz writes: | ||
| − | :Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm Saatchi and Saatchi acknowledged that it is already working with the Israelis free of charge on the re-branding effort. | + | :Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm Saatchi and Saatchi acknowledged that it is already working with the Israelis free of charge on the re-branding effort.<ref>Bill Berkowitz, [http://electronicintifada.net/v2/article6379.shtmlIsrael Looking for an Extreme Makeover], Electronic Intifada, 12 January 2007.</ref> |
==People== | ==People== | ||
*[[John Hegarty]] | *[[John Hegarty]] | ||
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| + | ==Contact, References and Resources== | ||
| + | ===Contact=== | ||
| + | ===Resources=== | ||
*[[hasbara]] | *[[hasbara]] | ||
*[[Nation Branding]] | *[[Nation Branding]] | ||
| − | + | ===References=== | |
| − | == | + | <references/> |
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Revision as of 09:56, 6 October 2008
Saatchi & Saatchi is a PR agency founded in London in 1970 by Charles Saatchi (1943- ), Maurice Saatchi (1946- ) and Tim Bell. The agency was best known for its extensive propaganda campaign for the Conservative party (UK) during several elections. In particular, S&S produced the effective political advertising of Margaret Thatcher's campaign. The brothers Saatchi were later removed from the agency and have set up a new firm called M&C Saatchi. Saatchi and Saatchi is now part of the transnational Publicis Groupe.
Contents
Recent history
According to Mind.advertsising.com:
- Once the core of Maurice and Charles's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent Cordiant. After a brief period of independence, it was snapped up by Publicis in 2000. Advertising Age ranked Saatchi's as the #12 agency brand worldwide in 2005 with revenues of $552m.
Nation Branding
In 2006, a global survey revealed that "Israel" that there was a negative perception of the country. The Israeli government consulted with various PR companies to rebrand itself, and S&S was part of this effort. As Berkowitz writes:
- Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm Saatchi and Saatchi acknowledged that it is already working with the Israelis free of charge on the re-branding effort.[1]
People
Contact, References and Resources
Contact
Resources
References
- ↑ Bill Berkowitz, Looking for an Extreme Makeover, Electronic Intifada, 12 January 2007.
