Difference between revisions of "The Luntz Research Companies"
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'''The Luntz Research Companies''' is a prominent public relations and opinion research firm. | '''The Luntz Research Companies''' is a prominent public relations and opinion research firm. | ||
| − | + | ==Israel PR strategy== | |
In 2003, a document prepared for pro-Israel activists by The Luntz Research Companies and [[The Israel Project]] was leaked to ''The Electronic Intifada'' that spells out the tactics that Israel and its US advocates should use to maintain support for Israel and its hardline policies. | In 2003, a document prepared for pro-Israel activists by The Luntz Research Companies and [[The Israel Project]] was leaked to ''The Electronic Intifada'' that spells out the tactics that Israel and its US advocates should use to maintain support for Israel and its hardline policies. | ||
| − | : The document, entitled "Wexner Analysis: Israeli Communication Priorities 2003," counsels pro-Israel advocates to keep invoking the name of [[Saddam Hussein]], and to stress that Israel "was always behind American efforts to rid the world of this ruthless dictator and liberate their people." Despite his solid support for Israel and [[Ariel Sharon]], the document warns pro-Israel advocates not to compliment or praise President Bush. At the same time it acknowledges that Yasser Arafat has been a great asset to Israel because "he looks the part" of a "terrorist." The installation of [[Mahmoud Abbas]] as Palestinian prime minister, and potential replacement for Arafat, comes "at the wrong time," because he has the potential to improve the image of the Palestinians, and that could put the onus on Israel to return to negotiations. The document advises supporters of Israel to appear to affect a "balanced" tone, but admits that in arguing for Israel's policies, the illegal "settlements are our Achilles heel," for which there is no good defense.[http://electronicintifada.net/cgi-bin/artman/exec/view.cgi/7/1395] | + | : The document, entitled "Wexner Analysis: Israeli Communication Priorities 2003," counsels pro-Israel advocates to keep invoking the name of [[Saddam Hussein]], and to stress that Israel "was always behind American efforts to rid the world of this ruthless dictator and liberate their people." Despite his solid support for Israel and [[Ariel Sharon]], the document warns pro-Israel advocates not to compliment or praise President Bush. At the same time it acknowledges that Yasser Arafat has been a great asset to Israel because "he looks the part" of a "terrorist." The installation of [[Mahmoud Abbas]] as Palestinian prime minister, and potential replacement for Arafat, comes "at the wrong time," because he has the potential to improve the image of the Palestinians, and that could put the onus on Israel to return to negotiations. The document advises supporters of Israel to appear to affect a "balanced" tone, but admits that in arguing for Israel's policies, the illegal "settlements are our Achilles heel," for which there is no good defense.<ref>[http://electronicintifada.net/cgi-bin/artman/exec/view.cgi/7/1395]</ref> |
| − | The document was commissioned by the [[Wexner Foundation]], a private foundation that funds, among other pro-Israel initiatives, "[[Birthright Israel]]," a program that pays for young American Jews to take free trips to Israel. | + | The document was commissioned by the [[Wexner Foundation]], a private foundation that funds, among other pro-Israel initiatives, "[[Birthright Israel]]," a program that pays for young American Jews to take free trips to Israel.<ref>Ref needed</ref> |
==People== | ==People== | ||
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*Ali Abunimah, [http://electronicintifada.net/cgi-bin/artman/exec/view.cgi/7/1395 Leaked document exposes pro-Israel lobby's manipulation of US public], ''The Electronic Intifada'', April 25, 2003 | *Ali Abunimah, [http://electronicintifada.net/cgi-bin/artman/exec/view.cgi/7/1395 Leaked document exposes pro-Israel lobby's manipulation of US public], ''The Electronic Intifada'', April 25, 2003 | ||
*[http://www.motherjones.com/news/update/2003/05/we_401_01.html A Roadmap of Spin], Mother Jones, May 1, 2003 | *[http://www.motherjones.com/news/update/2003/05/we_401_01.html A Roadmap of Spin], Mother Jones, May 1, 2003 | ||
| − | + | ==Notes== | |
| + | <references/> | ||
[[Category:Middle East Watch]] | [[Category:Middle East Watch]] | ||
Revision as of 17:10, 13 March 2009
The Luntz Research Companies is a prominent public relations and opinion research firm.
Israel PR strategy
In 2003, a document prepared for pro-Israel activists by The Luntz Research Companies and The Israel Project was leaked to The Electronic Intifada that spells out the tactics that Israel and its US advocates should use to maintain support for Israel and its hardline policies.
- The document, entitled "Wexner Analysis: Israeli Communication Priorities 2003," counsels pro-Israel advocates to keep invoking the name of Saddam Hussein, and to stress that Israel "was always behind American efforts to rid the world of this ruthless dictator and liberate their people." Despite his solid support for Israel and Ariel Sharon, the document warns pro-Israel advocates not to compliment or praise President Bush. At the same time it acknowledges that Yasser Arafat has been a great asset to Israel because "he looks the part" of a "terrorist." The installation of Mahmoud Abbas as Palestinian prime minister, and potential replacement for Arafat, comes "at the wrong time," because he has the potential to improve the image of the Palestinians, and that could put the onus on Israel to return to negotiations. The document advises supporters of Israel to appear to affect a "balanced" tone, but admits that in arguing for Israel's policies, the illegal "settlements are our Achilles heel," for which there is no good defense.[1]
The document was commissioned by the Wexner Foundation, a private foundation that funds, among other pro-Israel initiatives, "Birthright Israel," a program that pays for young American Jews to take free trips to Israel.[2]
People
Contact
Website: www.luntz.com
Related Links
- Ali Abunimah, Leaked document exposes pro-Israel lobby's manipulation of US public, The Electronic Intifada, April 25, 2003
- A Roadmap of Spin, Mother Jones, May 1, 2003
