Difference between revisions of "Publicis"
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:Operating Income €553 million €590 million | :Operating Income €553 million €590 million | ||
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+ | :Its activities include creative advertising, media and campaign planning, public relations and marketing. The group operates in Europe,Asia, the Americas and other parts of the world through through two networks - Saatchi & Saatchi (acquired in 2000) and Publicis Worldwide - and standalone units such as Nelson Communications. It boasts 170 offices in over 100 countries, with around 38,000 employees. | ||
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+ | :Japanese print and advertising group [[Dentsu]] has a substantial stake (15% as of May 2002) in Publicis. | ||
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+ | ==History== | ||
+ | |||
+ | :The group dates from 1926, when Publicis was founded in Paris by [[Marcel Bleustein]] as a print advertising agency. It expanded into radio advertising (including operation of France's first commercial station prior to 1939) and operation of a chain of cinemas. After 1946 it expanded into the UK and Germany before buying existing advertising groups based in the US and creating new groups. | ||
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+ | :In March 2002 Publicis, [[Bcom3]] and [[Dentsu]] announced agreement about merger of Publicis and Bcom3 (in practice a US$3 billion takeover by Paris) to create the world's fourth largest advertising group in the world. A "strategic, long-term partnership" between Dentsu (which had held 21% of Bcom3) and Publicis was announced at that time. | ||
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+ | :Bcom3 encompassed Leo Burnett, [[D'Arcy Masius Benton & Bowles]], [[Manning Selvage & Lee]], [[Bartle Bogle Hegarty]], and [[Starcom MediaVest]]. | ||
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+ | :The expectation was that the expanded group would gain 49% of its US$4 billion revenues from North America, 37% from Europe and 14% from Japan and the rest of the world. It would be the largest advertising group in Europe and third largest in the US. Source [http://www.ketupa.net/publicis.htm] | ||
Revision as of 13:10, 3 December 2005
The fourth largest communications groups in the world. From the Publicis Groupe website
- Publicis Groupe is the world's 4th largest communications group and ranks No. 3 in Europe and No. 4 in the US. Publicis Groupe is also the world's 2nd largest group in media buying and consultancy.
- The Groupe is structured around:
- - Advertising, with 3 global networks (Publicis, Leo Burnett Worldwide and Saatchi & Saatchi Worldwide), 2 creative multi-hub networks (Fallon Worldwide and 49%-owned Bartle Bogle Hegarty), and regional agencies with a high creative profile.
- - Media buying and consultancy, with a No. 1 position worldwide through two major global networks (Starcom MediaVest Group and ZenithOptimedia), as well as Médias & Régies Europe (sale of advertising space).
- - Specialized Agencies and Marketing Services (SAMS), in particular direct marketing, public relations, events, corporate and financial communications, multicultural and healthcare communications.
- The Groupe is present in 196 cities in 104 countries on 5 continents, with 36,384 employees.
- 2003 2004
- Revenues €3.86 billion €3.83 billion
- Operating Income €553 million €590 million
Activities
- Its activities include creative advertising, media and campaign planning, public relations and marketing. The group operates in Europe,Asia, the Americas and other parts of the world through through two networks - Saatchi & Saatchi (acquired in 2000) and Publicis Worldwide - and standalone units such as Nelson Communications. It boasts 170 offices in over 100 countries, with around 38,000 employees.
- Japanese print and advertising group Dentsu has a substantial stake (15% as of May 2002) in Publicis.
History
- The group dates from 1926, when Publicis was founded in Paris by Marcel Bleustein as a print advertising agency. It expanded into radio advertising (including operation of France's first commercial station prior to 1939) and operation of a chain of cinemas. After 1946 it expanded into the UK and Germany before buying existing advertising groups based in the US and creating new groups.
- In March 2002 Publicis, Bcom3 and Dentsu announced agreement about merger of Publicis and Bcom3 (in practice a US$3 billion takeover by Paris) to create the world's fourth largest advertising group in the world. A "strategic, long-term partnership" between Dentsu (which had held 21% of Bcom3) and Publicis was announced at that time.
- Bcom3 encompassed Leo Burnett, D'Arcy Masius Benton & Bowles, Manning Selvage & Lee, Bartle Bogle Hegarty, and Starcom MediaVest.
- The expectation was that the expanded group would gain 49% of its US$4 billion revenues from North America, 37% from Europe and 14% from Japan and the rest of the world. It would be the largest advertising group in Europe and third largest in the US. Source [1]
Website http://www.publicis.com/corporate/en/
Subsidiaries
- Capital MS&L - London
- MS&L - London
- Rowland Communications - London
Publicis Bcom3 Burrell Communications Group Fallon Worldwide Frankel & Co Nelson Communications Publicis Worldwide Publicis & Hal Riney Saatchi & Saatchi Leo Burnett D'Arcy Masius Benton & Bowles Manning Selvage & Lee Bartle Bogle Hegarty Starcom MediaVest Zenith Optimedia Group (75% held by Publicis, 25% held by Cordiant) Medicus Group Publicis Consultants Publicis Dialog Burrell, Conill Publicis Sanchez & Levitan Bromley Communications Lapiz New-A Vigilante Pangea Relay Publicis Prakit Publicis-Basic (Philippines) Publicis-Eureka (Singapore) Mojo Partners Publicis Capurro Publicis Unitros Hal Riney Evans Group Publicis Technology Casadevall-Pedren Publicis Welcomm (South Korea) Publicis Ad-link (China) Publicis Zen Publicis AMA Publicis CB Publi-graphics Publicis Dialog New York Gramercy Group Lobsenz/Stevens
Further reading
Ivan Fallon, The Brothers: The Saatchi & Saatchi Story (Chicago: Contemporary 1989) Kevin Goldman Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire (New York: Simon & Schuster 1997) Philip Kleinman's The Saatchi and Saatchi story (London: Weidenfeld & Nicolson 1989) Alison Fendley's Saatchi & Saatchi: The Inside Story (New York: Arcade 1996).
Supercollector: A Critique of Charles Saatchi, (London: Ellipsis 2000) by Rita Hatton & John Walker.