Difference between revisions of "Integrated Marketing Communications Council"

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The [[Integrated Marketing Communications Council]] is one of the 5 councils of [[EACA]] and focuses on integrated marketing communications. According to the EACA website:
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The [[Integrated Marketing Communications Council]] is one of the 5 councils of the [[European Association of Communications Agencies]] (EACA) and focuses on integrated marketing communications. According to the EACA website:
 
:Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of a reputable Awards competition, ‘The IMC European Awards’.<ref>[http://www.eaca.be/pmc/ About IMCC] accessed 18th February 2008 </ref>
 
:Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of a reputable Awards competition, ‘The IMC European Awards’.<ref>[http://www.eaca.be/pmc/ About IMCC] accessed 18th February 2008 </ref>
  
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Integrated Marketing Communications aims to bring together all aspects of marketing, areas such as advertising, sales, PR and direct marketing are combined to achieve a single goal for a company or individual. Integrated Marketing communications also aims to promote a single 'look' or image for a marketing campaign.
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Integrated Marketing Communications aims to bring together all aspects of marketing. Areas such as advertising, sales, PR and direct marketing are combined to achieve a single goal for a company or individual. Integrated Marketing communications also aims to promote a single 'look' or image for a marketing campaign.
  
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The Integrated Marketing Communications Council within the EACE has contributed to globalisation through integrating marketing aspects such as PR and advertising together to create a global image for a company. This image is easily portrayed through the internet which has made businesses globally accessible. Large companies within member countries are represented and branded using integrated marketing communications. Although the IMCC have many policies on responsible advertising and marketing, companies they are connected to include [[Nestle]], which has been criticised for advertising bottled formula milk in third world countries, [[Coca-Cola]], which has been accused of exploitation in a number of areas and [[MacDonald's]], which markets fast food to children.
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The Integrated Marketing Communications Council within the EACE has contributed to globalisation through integrating marketing aspects such as PR and advertising together to create a global image for a company. This image is easily portrayed through the internet which has made businesses globally accessible. Large companies within member countries are represented and branded using integrated marketing communications.  
  
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Brand image is extremely important now and is recognised across the globe. According to Hristo Ivanov Katrandjiev in his paper, "Some aspects of measuring integrated marketing communications (IMC):
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Brand image is extremely important now and is recognised across the globe. According to Hristo Ivanov Katrandjiev in his paper, "Some aspects of measuring integrated marketing communications (IMC)":
 
:In contrast to business in the past, today's marketplace puts a much higher value on intangible assets. Companies such as Microsoft, Coca-Cola, and McDonald's have capitalized market values that correspond with their intangible capital, rather than hard goods produced or manufactured. The significance of brand equity is rising because a high level of brand equity means a high level of loyal customers. That's why the value of the brand name is a key factor for marketing success.<ref>Hristo Ivanov Katrandjiev [http://facta.junis.ni.ac.yu/eao/eao2000/eao2000-11.pdf Some aspects of measuring integrated marketing communications], Economics and Organization Vol. 1, No 8, 2000, pp. 87-93, accessed 19 February 2008</ref>
 
:In contrast to business in the past, today's marketplace puts a much higher value on intangible assets. Companies such as Microsoft, Coca-Cola, and McDonald's have capitalized market values that correspond with their intangible capital, rather than hard goods produced or manufactured. The significance of brand equity is rising because a high level of brand equity means a high level of loyal customers. That's why the value of the brand name is a key factor for marketing success.<ref>Hristo Ivanov Katrandjiev [http://facta.junis.ni.ac.yu/eao/eao2000/eao2000-11.pdf Some aspects of measuring integrated marketing communications], Economics and Organization Vol. 1, No 8, 2000, pp. 87-93, accessed 19 February 2008</ref>
  
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For companies in the 21st century IMC is vital in leading the way towards effective marketing strategies and is seen as the best way to gain advantages in this competitive market. The IMCC uses these marketing strategies within the EU to promote brand image.
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==Affiliations==
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The EACA is a member of [[ACT Responsible]], an organisation that claims to "promote and inspire good practice in advertising and communication, in support of social responsibility and sustainable development." <ref>[http://www.eaca.be/content.asp?content=act_responsible What is ACT Responsible?]Accessed on 24th March 2008</ref>
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ACT Responsible is a non-profit initiative and is "100% self-funded and is reliant on friends, partners, sponsors and donors to finance its programmes."<ref>[http://www.eaca.be/content.asp?content=act_responsible What is ACT Responsible?] Accessed on 24th March 2008</ref>
  
 
==Members==
 
==Members==
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Members as listed on the EACA website of June 2007 are:<ref>EACA Website [http://www.eaca.be/about/memberdetail.asp?member=4 Members] Last Accessed 2nd June 2007</ref>
 
*[[AACC Marketing Services Delegation]]  
 
*[[AACC Marketing Services Delegation]]  
 
*[[ACC Expert Group Brand Activation]]
 
*[[ACC Expert Group Brand Activation]]
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*[[Marketing Association e.V.]] (POSMA)  
 
*[[Marketing Association e.V.]] (POSMA)  
 
*[[VEA]]
 
*[[VEA]]
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<ref>EACA Website [http://www.eaca.be/about/memberdetail.asp?member=4 Members] Last Accessed 2nd June 2007</ref>
 
  
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This council forms part of the [[European Association of Communication Agencies]]
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The Integrated Marketing Communications Council forms part of the [[European Association of Communication Agencies]].
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==People==
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===IMCC Board===
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These are the members of the IMCC board and their role as of February 2008:<ref>[http://www.eaca.be/pmc/ IMCC Board Members], EACA website, Accessed on 26th February 2008</ref>
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*[[Kees-Jan Rozestraten]] (President)  De Combinatie van Factoren/VEA/Netherlands
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*[[Pascal Allard]] (Vice President)  Compagnie 360 Euro Rscg/AACC/France
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*[[Andrea Feichtinger-Tassul]]    AFT Plus Promotion Sales GmbH/AFSP/Austria
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*[[Stephan Smets]] N’Lil/ACC Expert Group Brand ctivation/Belgium. Stephan Smets is a member of ACC (Association of Communication Companies) which helps large multinational companies from Belgium to promote their brand image. This organisation opposes tighter regulation for the advertising industry. It states: "Legislation on commercial communication is becoming more and more severe: advertising for tobacco is forbidden, advertising for alcohol, cars, health products, etc. are restricted, advertising towards children is under discussion. In this context, the ACC defends the view-points and the interests of the communication sector towards the government, the press and the consumer organizations". <ref>[http://www.accbelgium.be/Content/acc/whatisacc/missionstatement/index.html ACC Mission Statement], ACC Belgium website, Accessed on 24th March 2008</ref>
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*[[Peter Draeger]]    FREY.G2/POSMA/Germany
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*[[Christos Damalas]]    MSPS/HACA/Greece
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*[[Padraig Smith]]    Marketing Network/APMC/Ireland
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*[[Marco Gualdi]]    Inventa/AssoComunicazione/Italy tbc  AEMP/Spain
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*[[Fiona Moore]]  Blue-Chip Marketing/Institute of Sales Promotion/UK
  
 
==Notes==
 
==Notes==
 
<references/>
 
<references/>
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[[Category:Advertising]]

Latest revision as of 14:36, 13 October 2009

The Integrated Marketing Communications Council is one of the 5 councils of the European Association of Communications Agencies (EACA) and focuses on integrated marketing communications. According to the EACA website:

Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of a reputable Awards competition, ‘The IMC European Awards’.[1]

Integrated Marketing Communications aims to bring together all aspects of marketing. Areas such as advertising, sales, PR and direct marketing are combined to achieve a single goal for a company or individual. Integrated Marketing communications also aims to promote a single 'look' or image for a marketing campaign.

The Integrated Marketing Communications Council within the EACE has contributed to globalisation through integrating marketing aspects such as PR and advertising together to create a global image for a company. This image is easily portrayed through the internet which has made businesses globally accessible. Large companies within member countries are represented and branded using integrated marketing communications.

Brand image is extremely important now and is recognised across the globe. According to Hristo Ivanov Katrandjiev in his paper, "Some aspects of measuring integrated marketing communications (IMC)":

In contrast to business in the past, today's marketplace puts a much higher value on intangible assets. Companies such as Microsoft, Coca-Cola, and McDonald's have capitalized market values that correspond with their intangible capital, rather than hard goods produced or manufactured. The significance of brand equity is rising because a high level of brand equity means a high level of loyal customers. That's why the value of the brand name is a key factor for marketing success.[2]

Affiliations

The EACA is a member of ACT Responsible, an organisation that claims to "promote and inspire good practice in advertising and communication, in support of social responsibility and sustainable development." [3]

ACT Responsible is a non-profit initiative and is "100% self-funded and is reliant on friends, partners, sponsors and donors to finance its programmes."[4]

Members

Members as listed on the EACA website of June 2007 are:[5]

The Integrated Marketing Communications Council forms part of the European Association of Communication Agencies.

People

IMCC Board

These are the members of the IMCC board and their role as of February 2008:[6]

  • Kees-Jan Rozestraten (President) De Combinatie van Factoren/VEA/Netherlands
  • Pascal Allard (Vice President) Compagnie 360 Euro Rscg/AACC/France
  • Andrea Feichtinger-Tassul AFT Plus Promotion Sales GmbH/AFSP/Austria
  • Stephan Smets N’Lil/ACC Expert Group Brand ctivation/Belgium. Stephan Smets is a member of ACC (Association of Communication Companies) which helps large multinational companies from Belgium to promote their brand image. This organisation opposes tighter regulation for the advertising industry. It states: "Legislation on commercial communication is becoming more and more severe: advertising for tobacco is forbidden, advertising for alcohol, cars, health products, etc. are restricted, advertising towards children is under discussion. In this context, the ACC defends the view-points and the interests of the communication sector towards the government, the press and the consumer organizations". [7]
  • Peter Draeger FREY.G2/POSMA/Germany
  • Christos Damalas MSPS/HACA/Greece
  • Padraig Smith Marketing Network/APMC/Ireland
  • Marco Gualdi Inventa/AssoComunicazione/Italy tbc AEMP/Spain
  • Fiona Moore Blue-Chip Marketing/Institute of Sales Promotion/UK

Notes

  1. ↑ About IMCC accessed 18th February 2008
  2. ↑ Hristo Ivanov Katrandjiev Some aspects of measuring integrated marketing communications, Economics and Organization Vol. 1, No 8, 2000, pp. 87-93, accessed 19 February 2008
  3. ↑ What is ACT Responsible?Accessed on 24th March 2008
  4. ↑ What is ACT Responsible? Accessed on 24th March 2008
  5. ↑ EACA Website Members Last Accessed 2nd June 2007
  6. ↑ IMCC Board Members, EACA website, Accessed on 26th February 2008
  7. ↑ ACC Mission Statement, ACC Belgium website, Accessed on 24th March 2008
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