Difference between revisions of "Saatchi & Saatchi"
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Latest revision as of 03:39, 4 May 2016
Saatchi & Saatchi is a PR agency founded in London in 1970 by Charles Saatchi (1943- ), Maurice Saatchi (1946- ) and Tim Bell. The agency was best known for its extensive propaganda campaign for the Conservative Party (UK) during several elections. In particular, S&S produced the effective political advertising of Margaret Thatcher's campaign. The brothers Saatchi were later removed from the agency and have set up a new firm called M&C Saatchi. Saatchi and Saatchi is now part of the transnational Publicis Groupe.
Contents
Recent history
According to Mind.advertsising.com:
- Once the core of Maurice and Charles's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent Cordiant. After a brief period of independence, it was snapped up by Publicis in 2000. Advertising Age ranked Saatchi's as the #12 agency brand worldwide in 2005 with revenues of $552m.
Nation Branding
In 2006, a global survey revealed that "Israel" that there was a negative perception of the country. The Israeli government consulted with various PR companies to rebrand itself, and S&S was part of this effort. As Berkowitz writes:
- Although the new public relations effort is still in its formative stages, and a budget for it has yet to be developed, a staff person with the London-based global advertising firm Saatchi and Saatchi acknowledged that it is already working with the Israelis free of charge on the re-branding effort.[1]
People
Political donations
Recorded by the Electoral Commission:
| Date | Name of donor | Amount | Donated to | Subsidiary (parties only) |
|---|---|---|---|---|
| 30/09/2008 | Saatchi & Saatchi Group Limited, 80 Charlotte Street | £286,174.92 | Labour Party | Central Party |
| 31/12/2008 | Saatchi & Saatchi Group Limited, 80 Charlotte Street | £40,775.30 | Labour Party | Central Party |
| 31/03/2009 | Saatchi & Saatchi, 80 Charlotte Street | £21,651.95 | Labour Party | Central Party |
| 30/06/2009 | Saatchi, 80 Charlotte Street | £11,468.21 | Labour Party | Central Party |
| 30/09/2009 | Saatchi & Saatchi Group Limited, 80 Charlotte Street | £41,118.93 | Labour Party | Central Party |
| 31/12/2009 | Saatchi & Saatchi Group Limited, 80 Charlotte Street | £77,968.01 | Labour Party | Central Party |
| 31/03/2010 | Saatchi & Saatchi Group Ltd, 80 Charlotte Street | £91,976.36 | Labour Party | Central Party |
| 31/05/2010 | Saatchi and Saatchi Group Limited, 80 Charlotte Street | £322,605.41 | Labour Party | Central Party |
| 31/05/2010 | Saatchi & Saatchi Group Limited, 80 Charlotte Street | £322,605.41 | Labour Party | Central Party |
Affiliations
Contact, References and Resources
Contact
Resources
References
- ↑ Bill Berkowitz, Looking for an Extreme Makeover, Electronic Intifada, 12 January 2007.
- ↑ Electoral Commission, Donation Search, accessed 2 March 2015
