Difference between revisions of "Grey Global Group"
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| − | Grey Global Group became a subsidiary of [[WPP during 2005 | + | Grey Global Group became a subsidiary of [[WPP]] during 2005, although it continues to operate as semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for more than 40 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private business, controlled by patriarch [[Ed Meyer]]. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age ranked Grey as the #11 agency network worldwide in 2004 with revenues of $603m {{ref|1}} |
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==Subsidiaries== | ==Subsidiaries== | ||
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*Entertainment & Brand Partnership. . . [[Alliance]] | *Entertainment & Brand Partnership. . . [[Alliance]] | ||
*Hispanic Marketing. . . . . . . . . . . . . . [[WINGLATINO]] | *Hispanic Marketing. . . . . . . . . . . . . . [[WINGLATINO]] | ||
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| + | == Notes == | ||
| + | #{{note|1}} Grey Global Website[http://www.grey.com/greyglobalgroupcontent.html Group Content] | ||
Latest revision as of 18:05, 3 June 2007
Grey Global Group became a subsidiary of WPP during 2005, although it continues to operate as semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for more than 40 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private business, controlled by patriarch Ed Meyer. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age ranked Grey as the #11 agency network worldwide in 2004 with revenues of $603m [1]
Subsidiaries
- Advertising. . . . . . . . . . . . . . . . . . . Grey Worldwide
- One-To-One Brand Communication. . Grey Direct
- Healthcare Marketing. . . . . . . . . . . . Grey Healthcare Group
- Public Relations. . . . . . . . . . . . . . . . GCI Group
- Online Communication. . . . . . . . . . . . Grey Interactive
- Media Services. . . . . . . . . . . . . . . . MediaCom
- Integrated Branding & Design. . . . . . . G2 Worldwide
- Sales Promotion. . . . . . . . . . . . . . . . . JBrown Agency
- Youth & Entertainment. . . . . . . . . . . G WHIZ
- Entertainment & Brand Partnership. . . Alliance
- Hispanic Marketing. . . . . . . . . . . . . . WINGLATINO
Notes
- ^ Grey Global WebsiteGroup Content
