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| − | The fourth largest communications groups in the world. From the [http://www.publicis.com/corporate/en/10000/11000.php Publicis Groupe website]
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| − | :Publicis Groupe is the world's 4th largest communications group and ranks No. 3 in Europe and No. 4 in the US. Publicis Groupe is also the world's 2nd largest group in media buying and consultancy.
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| − | :The Groupe is structured around:
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| − | ::- Advertising, with 3 global networks (Publicis, [[Leo Burnett Worldwide]] and [[Saatchi & Saatchi Worldwide]]), 2 creative multi-hub networks ([[Fallon Worldwide]] and 49%-owned [[Bartle Bogle Hegarty]]), and regional agencies with a high creative profile.
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| − | ::- Media buying and consultancy, with a No. 1 position worldwide through two major global networks ([[Starcom MediaVest Group]] and [[ZenithOptimedia]]), as well as [[Médias & Régies Europe]] (sale of advertising space).
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| − | ::- Specialized Agencies and Marketing Services (SAMS), in particular direct marketing, public relations, events, corporate and financial communications, multicultural and healthcare communications.
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| − | :The Groupe is present in 196 cities in 104 countries on 5 continents, with 36,384 employees.
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| − | :::2003 2004
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| − | :Revenues €3.86 billion €3.83 billion
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| − | :Operating Income €553 million €590 million
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| − | ==Activities==
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| − | :Its activities include creative advertising, media and campaign planning, public relations and marketing. The group operates in Europe,Asia, the Americas and other parts of the world through through two networks - Saatchi & Saatchi (acquired in 2000) and Publicis Worldwide - and standalone units such as Nelson Communications. It boasts 170 offices in over 100 countries, with around 38,000 employees.
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| − | :Japanese print and advertising group [[Dentsu]] has a substantial stake (15% as of May 2002) in Publicis.
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| − | ==History==
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| − | :The group dates from 1926, when Publicis was founded in Paris by [[Marcel Bleustein]] as a print advertising agency. It expanded into radio advertising (including operation of France's first commercial station prior to 1939) and operation of a chain of cinemas. After 1946 it expanded into the UK and Germany before buying existing advertising groups based in the US and creating new groups.
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| − | :In March 2002 Publicis, [[Bcom3]] and [[Dentsu]] announced agreement about merger of Publicis and Bcom3 (in practice a US$3 billion takeover by Paris) to create the world's fourth largest advertising group in the world. A "strategic, long-term partnership" between Dentsu (which had held 21% of Bcom3) and Publicis was announced at that time.
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| − | :Bcom3 encompassed Leo Burnett, [[D'Arcy Masius Benton & Bowles]], [[Manning Selvage & Lee]], [[Bartle Bogle Hegarty]], and [[Starcom MediaVest]].
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| − | :The expectation was that the expanded group would gain 49% of its US$4 billion revenues from North America, 37% from Europe and 14% from Japan and the rest of the world. It would be the largest advertising group in Europe and third largest in the US. Source [http://www.ketupa.net/publicis.htm]
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| − | Website [http://www.publicis.com/corporate/en/ http://www.publicis.com/corporate/en/]
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| − | ==Subsidiaries==
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| − | *[[Capital MS&L]] - London
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| − | *[[MS&L]] - London
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| − | *[[Rowland Communications]] - London
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| − | Publicis
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| − | Bcom3
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| − | Burrell Communications Group
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| − | Fallon Worldwide
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| − | Frankel & Co
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| − | Nelson Communications
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| − | Publicis Worldwide
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| − | Publicis & Hal Riney
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| − | Saatchi & Saatchi
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| − | Leo Burnett
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| − | D'Arcy Masius Benton & Bowles
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| − | Manning Selvage & Lee
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| − | Bartle Bogle Hegarty
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| − | Starcom MediaVest
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| − | Zenith Optimedia Group (75% held by Publicis, 25% held by Cordiant)
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| − | Medicus Group
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| − | Publicis Consultants
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| − | Publicis Dialog
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| − | Burrell, Conill
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| − | Publicis Sanchez & Levitan
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| − | Bromley Communications
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| − | Lapiz
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| − | New-A
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| − | Vigilante
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| − | Pangea
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| − | Relay
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| − | Publicis Prakit
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| − | Publicis-Basic (Philippines)
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| − | Publicis-Eureka (Singapore)
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| − | Mojo Partners
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| − | Publicis Capurro
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| − | Publicis Unitros
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| − | Hal Riney
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| − | Evans Group
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| − | Publicis Technology
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| − | Casadevall-Pedren
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| − | Publicis Welcomm (South Korea)
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| − | Publicis Ad-link (China)
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| − | Publicis Zen
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| − | Publicis AMA
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| − | Publicis CB
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| − | Publi-graphics
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| − | Publicis Dialog New York
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| − | Gramercy Group
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| − | Lobsenz/Stevens
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| − | ==Further reading==
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| − | Ivan Fallon, The Brothers: The Saatchi & Saatchi Story (Chicago: Contemporary 1989)
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| − | Kevin Goldman Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire (New York: Simon & Schuster 1997)
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| − | Philip Kleinman's The Saatchi and Saatchi story (London: Weidenfeld & Nicolson 1989)
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| − | Alison Fendley's Saatchi & Saatchi: The Inside Story (New York: Arcade 1996).
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| − | Supercollector: A Critique of Charles Saatchi, (London: Ellipsis 2000) by Rita Hatton & John Walker.
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