Difference between revisions of "Joël Brée"
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Latest revision as of 09:19, 19 January 2009
Contents
Background
Joël Brée is Professor at the University of Caen (Director of the research centre CIME - Caen Innovation Marché Entreprise) & Professor at the Rouen Graduate School of Management (Head of the Marketing Department) in France.
Biographical Information
History
Current activities
Bree's research focusses on children as consumers, sensorial marketing (perception of music, perfumes, colours ...) and ways of advertising persuasion (cognitive and affective ones).
Views
Affiliations
- Member of the Advertising Education Forum, Academic Network[1]
Publications, Contact, Resources and Notes
Publications
- Les enfants, la consommation, et le marketing,Collection Gestion, Presses Universitaires de France, Paris, May 1993.
- L'enfant et le processus de consommation : l'utilisation des attributs "marque, prix et prime" dans l'acte d'achat (1987), Recherche et Applications en Marketing, 2-2, 1-29.
- Quelques problèmes de choix d'échelles pour mesurer les attitudes chez les enfants (1991), Recherche et Applications en Marketing, 6-4, 27-58.
- Les personnages, éléments de reconnaissance des marques par les enfants (1994) [co-author Jean-Jack Cegarra], Revue Française du Marketing, 146, 17-35.
- Consommer, çà s'apprend (1995) , Réussir Education, Special Issue "Enfance et consommation", 28, May, 7-8.
- Banister E N, Booth G J, 2004, 'Tastes, Distastes and Disgusts: Young Consumers Positive and Negative Experiences of Food', Advances in Consumer Research, vol XXX1.
- The Impact of Children's Affective Reactions Elicited by Commercials on Attitudes toward the Advertisement and the Brand (1997) [co-author Christian Derbaix], International Journal of Research in Marketing, 14-3, 207-229.
- La consommation au centre de l’univers des enfants (2002), Vues d’enfance, n° 31, Automne, 18-23
- Marketing, enfants et obésité (2005) Enfance et psy, 1er trimestre, issue : march
- Le kid marketing (editor of a collective book)Collection “Fonctions de l’entreprise”, Dunod, Paris (issue : end of 2005)
Contact
- Address:
- Phone:
- Email:bree@iae.unicaen.fr
- Website:
Resources
Notes
- ↑ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
