Difference between revisions of "Cordiant Communications Group"
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:Cordiant traces its origins to the agency founded by [[Ted Bates]] (1901-72) in New York in 1940 and the [[Saatchi & Saatchi]] agency founded in London in 1970 by [[Charles Saatchi]] (1943- ), [[Maurice Saatchi]] (1946- ) and [[Tim Bell]]. | :Cordiant traces its origins to the agency founded by [[Ted Bates]] (1901-72) in New York in 1940 and the [[Saatchi & Saatchi]] agency founded in London in 1970 by [[Charles Saatchi]] (1943- ), [[Maurice Saatchi]] (1946- ) and [[Tim Bell]]. | ||
| − | :Saatchi grew into one of the world's largest advertising conglomerates during the 1980s, culminating in a bid for the UK Midland banking group, but came close to collapse after its expansion saddled the firm with huge debts. | + | :Saatchi grew into one of the world's largest advertising conglomerates during the 1980s, culminating in a bid for the UK [[Midland]] banking group, but came close to collapse after its expansion saddled the firm with huge debts. |
:A sense of the pace of its acquisitions - often partly/fully financed with paper and tied to 'earn-outs' - is provided in the chronology below. | :A sense of the pace of its acquisitions - often partly/fully financed with paper and tied to 'earn-outs' - is provided in the chronology below. | ||