Interpublic

Interpublic [IPG] has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG’s five main clients (Coca-Cola, General Motors Corporation, Johnson & Johnson, Nestle and Unilever), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG’s clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).

History

The group dates from 1902 when the Alfred W. Erickson agency was founded.

It merged with H.K. McCann - founded 1911 by Harrison King McCann (1880-1962) - in 1930 to form McCann-Erickson. Interpublic Inc. was established in 1960 as a holding company for McCann Erickson and Marschalk & Pratt (acquired by McCann in 1954). The group was rebadged as the Interpublic Group in 1960 and expanded through an aggressive acquisition program prior to going public in 1971.

Interpublic now includes the Lowe Group, Foote Cone & Belding Worldwide (founded by Emerson Foote (1906-1992)), and such US agencies as Bozell, Deutsch, and Temerlin McClain. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [1]

Subsidiaries

Public Relations

• Bragman Nyman Cafarelli United States
• Carmichael Lynch Spong United States
• DeVries Public Relations United States
• GolinHarris Belgium, China, England, France, Germany, Italy, Japan, Netherlands, Singapore, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United States
• MWW Group United States
• Rogers & Cowan England, United States
• Slay PR United States
• Weber Shandwick Australia, Belgium, Canada, China, Czech Republic, England, France, Germany, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Netherlands, Northern Ireland, Portugal, Russia, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand (2 more countries)
• PMK/HBH United States
• The Rhoads Group United States
• Tierney Communications United States
• The Axis Agency United States
• The Martin Agency United States
• Mullen United States

Lobbying

• Cassidy & Associates Belgium, Russia, United States
• The Rhoads Group United States

Marketing services

• Advanced Marketing Services
• Bozell Worldwide
• Deutsch
• FutureBrand Worldwide
• Hill, Holliday
• Jack Morton Worldwide
• McCann Relationship Marketing Partners Worldwide
• McCann-Erickson WorldGroup
• Modem Media
• Mullen Advertising
• Temerlin McClain
• Bozell, Campbell-Ewald
• Foote, Cone & Belding
• Lowe and Partners
• Campbell Mithun
• Carmichael Lynch

market research

MR units under the NFO WorldGroup umbrella include

NFO Research NFO Cfgroup Ross-Cooper-Lund NFO Migliara/Kaplan NFO Plog NFO Prognostics Infratest Burke AG

Sports and entertainment

Octagon - sports promotions Octagon Motor Sports (formerly Brands Hatch Leisure Group or BHL) - owns and operates four UK motor racing circuits: Brands Hatch, Oulton Park, Snetterton and Cadwell Park Octagon Amster Yard - "boutique" agency Bragman Nyman Cafarelli (BNC) - celebrity promotions in consumer markets The Works - promotions for General Motors Jack Morton Worldwide - employee motivation PMK/HBH - public relations for motion picture, television, music and theater industries

Further reading

• Stewart Alter Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995).
• Fairfax Cone With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).