Difference between revisions of "Interpublic"
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| + | Interpublic [IPG] has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG’s five main clients ([[Coca-Cola]], General Motors Corporation, [[Johnson & Johnson]], [[Nestle]] and [[Unilever]]), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG’s clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22). | ||
Revision as of 22:36, 6 December 2005
Interpublic [IPG] has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG’s five main clients (Coca-Cola, General Motors Corporation, Johnson & Johnson, Nestle and Unilever), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG’s clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).
Contents
History
- The group dates from 1902 when the Alfred W. Erickson agency was founded.
- It merged with H.K. McCann - founded 1911 by Harrison King McCann (1880-1962) - in 1930 to form McCann-Erickson. Interpublic Inc. was established in 1960 as a holding company for McCann Erickson and Marschalk & Pratt (acquired by McCann in 1954). The group was rebadged as the Interpublic Group in 1960 and expanded through an aggressive acquisition program prior to going public in 1971.
- Interpublic now includes the Lowe Group, Foote Cone & Belding Worldwide (founded by Emerson Foote (1906-1992)), and such US agencies as Bozell, Deutsch, and Temerlin McClain. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [1]
Subsidiaries
Advanced Marketing Services Bozell Worldwide Deutsch DeVries Public Relations FutureBrand Worldwide Hill, Holliday Jack Morton Worldwide McCann Relationship Marketing Partners Worldwide McCann-Erickson WorldGroup Modem Media Mullen Advertising Temerlin McClain Weber Shandwick Worldwide Bozell, Campbell-Ewald Foote, Cone & Belding Lowe and Partners Campbell Mithun Carmichael Lynch
market research
MR units under the NFO WorldGroup umbrella include
NFO Research NFO Cfgroup Ross-Cooper-Lund NFO Migliara/Kaplan NFO Plog NFO Prognostics Infratest Burke AG
Sports and entertainment
Octagon - sports promotions Octagon Motor Sports (formerly Brands Hatch Leisure Group or BHL) - owns and operates four UK motor racing circuits: Brands Hatch, Oulton Park, Snetterton and Cadwell Park Octagon Amster Yard - "boutique" agency Bragman Nyman Cafarelli (BNC) - celebrity promotions in consumer markets The Works - promotions for General Motors Jack Morton Worldwide - employee motivation PMK/HBH - public relations for motion picture, television, music and theater industries
Further reading=
For Erickson see Stewart Alter's Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995). For FCB see Fairfax Cone's With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).
