Difference between revisions of "Grey Global Group"
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| − | + | Grey Global Group became a subsidiary of [[WPP during 2005]], although it continues to operate as semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for more than 40 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private business, controlled by patriarch [[Ed Meyer]]. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age ranked Grey as the #11 agency network worldwide in 2004 with revenues of $603m. | |
Website: http://www.grey.com/greyglobalgroupcontent.html | Website: http://www.grey.com/greyglobalgroupcontent.html | ||
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==Subsidiaries== | ==Subsidiaries== | ||
| − | Advertising. . . . . . . . . . . . . . . . . . . [[Grey Worldwide]] | + | *Advertising. . . . . . . . . . . . . . . . . . . [[Grey Worldwide]] |
| − | One-To-One Brand Communication. . [[Grey Direct]] | + | *One-To-One Brand Communication. . [[Grey Direct]] |
| − | Healthcare Marketing. . . . . . . . . . . . [[Grey Healthcare Group]] | + | *Healthcare Marketing. . . . . . . . . . . . [[Grey Healthcare Group]] |
| − | Public Relations. . . . . . . . . . . . . . . . [[GCI Group]] | + | *Public Relations. . . . . . . . . . . . . . . . [[GCI Group]] |
| − | Online Communication. . . . . . . . . . . . [[Grey Interactive]] | + | *Online Communication. . . . . . . . . . . . [[Grey Interactive]] |
| − | Media Services. . . . . . . . . . . . . . . . [[MediaCom]] | + | *Media Services. . . . . . . . . . . . . . . . [[MediaCom]] |
| − | Integrated Branding & Design. . . . . . . [[G2 Worldwide]] | + | *Integrated Branding & Design. . . . . . . [[G2 Worldwide]] |
| − | Sales Promotion. . . . . . . . . . . . . . . . . [[JBrown Agency]] | + | *Sales Promotion. . . . . . . . . . . . . . . . . [[JBrown Agency]] |
| − | Youth & Entertainment. . . . . . . . . . . [[G WHIZ]] | + | *Youth & Entertainment. . . . . . . . . . . [[G WHIZ]] |
| − | Entertainment & Brand Partnership. . . [[Alliance]] | + | *Entertainment & Brand Partnership. . . [[Alliance]] |
| − | Hispanic Marketing. . . . . . . . . . . . . . [[WINGLATINO]] | + | *Hispanic Marketing. . . . . . . . . . . . . . [[WINGLATINO]] |
Revision as of 13:12, 7 December 2005
Grey Global Group became a subsidiary of WPP during 2005, although it continues to operate as semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for more than 40 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private business, controlled by patriarch Ed Meyer. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age ranked Grey as the #11 agency network worldwide in 2004 with revenues of $603m.
Website: http://www.grey.com/greyglobalgroupcontent.html
Subsidiaries
- Advertising. . . . . . . . . . . . . . . . . . . Grey Worldwide
- One-To-One Brand Communication. . Grey Direct
- Healthcare Marketing. . . . . . . . . . . . Grey Healthcare Group
- Public Relations. . . . . . . . . . . . . . . . GCI Group
- Online Communication. . . . . . . . . . . . Grey Interactive
- Media Services. . . . . . . . . . . . . . . . MediaCom
- Integrated Branding & Design. . . . . . . G2 Worldwide
- Sales Promotion. . . . . . . . . . . . . . . . . JBrown Agency
- Youth & Entertainment. . . . . . . . . . . G WHIZ
- Entertainment & Brand Partnership. . . Alliance
- Hispanic Marketing. . . . . . . . . . . . . . WINGLATINO
