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| − | Change4Life is a society-wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and move more. It is the marketing component of the Government’s response to the rise in obesity. The campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, be they Government, business, healthcare professionals, charities, schools, families or individuals, can play their part.
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| − | The Change4Life advertising campaign began in January 2009 and in the initial stage targeted young families with childen aged 5-11 years. Since its launch the movement has grown to targeting parents of 1-4 years olds (Early Years) and new parents with babies (Start4Life). <ref>[http://www.dh.gov.uk/en/News/Currentcampaigns/Change4life/index.htm change4life_Eat Well Move More Live Longer]<ref>
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