Grey Global Group

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Grey Global Group became a subsidiary of WPP during 2005, although it continues to operate as semi-autonomous business. The group had long been the subject of merger speculation prior to its acquisition. Its reputation for careful account management has earned the loyalty of several long-standing advertisers, not least Procter & Gamble, a client for more than 40 years. But although a small number of shares were traded publicly, Grey was to all intents and purposes a private business, controlled by patriarch Ed Meyer. Those years of speculation finally came to an end in 2004 when it was revealed that Meyer was prepared to consider a sale. The deal with WPP finally completed in March 2005. Advertising Age ranked Grey as the #11 agency network worldwide in 2004 with revenues of $603m [1]



  1. ^ Grey Global WebsiteGroup Content