Advertising Information Group

The Advertising Information Group, established in October 1996, is a non-profit, organisation which according to it's website exists to "improve the quality and effectiveness of its tripartite representation at an EU (and national) level; improve the quality and flow of information between the tripartites, their members and any interested parties in the wider advertising industry; improve the tripartite contribution to the development of effective self-regulation within the EU. The Advertising Information Group is administered by the Advertising Association ^[1]. The group is also a founding member of the European Alcohol and Health Forum ^[2]

Affiliations

The Advertising Information Group is an industry member of the European Advertising Standards Alliance (EASA).

Members

• Advertising Association (UK)
• German Advertising Association (Zentralverband der Deutschen Werbewirtschaft(ZAW))
• Professional Association Advertising and Marketing Communications Industry, Austria (Fachverband Werbung und Marktkommunikation)
• Hungarian Advertising Association (Magyar Reklámszövetség (MRSZ))

Exchange

Exchange is an information-sharing platform created in summer 2002 to improve the information flow between interested parties - from tripartites and trade associations to companies and individuals.

Partners in Exchange

• Advertising Association (AA)
• German Advertising Association (Zentralverband der Deutschen Werbewirtschaft (ZAW))
• Professional Association Advertising and Marketing Communications Industry, Austria(AustriaFachverband Werbung und Marktkommunikation (FWM)
• Hungarian Advertising Association (Magyar Reklmszvetsg (HAA)
• Association of Commercial Television in Europe (ACT)
• Association of European Radios (AER)
• Bacardi-Martini UK Ltd
• European Association of Communications Agencies (EACA)
• egta association of television and radio sales houses
• European Publisher's Council (EPC)
• The European Federation of Magazine Publishers (FAEP)
• FEPE International (FEPE)
• Federation of European Direct Marketing (FEDMA)
• European Association of Directory and Database Publishers (EADP)
• Interactive Advertising Bureau Europe (IAB Europe)
• Lewis Silkin
• The Confederation of Netherlands Industry and Employers (VNO-NCW)

^[3]

Notes

1. ^ The Advertising Information Group Website About Us Last Accessed 28th June 2007
2. ^List of Signing Organistions Founding members & Signing Observers Last Accessed June 28th 2007
3. ^ The Advertising Information Group Website Exchange Last Accessed 28th June 2007