According to its own website, 
- The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.
In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that, " there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". 
Former lobbying firms
The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
Newspaper Publishers Association (NPA) Newspaper Society (NS) Periodical Publishers Association (PPA) Scottish Newspaper Publishers Association (SNPA) Yell (Yellow Pages)
Outdoor Advertising Association of Great Britain (OAA)
Cinema Advertising Association (CAA)
Direct Marketing Association (UK) Ltd (DMA) Data Publishers Association (DPA) Direct Selling Association (DSA) Mail Order Traders' Association (MOTA) Royal Mail
Internet Advertising Bureau (UK) (IAB)
Communication Advertising and Marketing Education Foundation Institute of Sales Promotion International Advertising Association - UK Chapter Marketing Society MRS (Market Research Society) Point-of-Purchase Advertising International
Food Advertising Unit