Advertising Association

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According to its own website, [1]

The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.


Contents

Reports

In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that, " there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". [2]

The academic panel was chaired by David Buckingham, Professor of Education at the Institute of Education, London University and member of the Advertising Education Forum(AEF).

Affiliations

Members

The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.

Advertisers

ISBA Proprietary Association of Great Britain (PAGB)

Agencies

Institute of Practitioners in Advertising (IPA)

Marketing Communication Consultants Association (MCCA)

Media

Television

BSkyB Channel Four Television Five GMTV ITV plc Satellite and Cable Broadcasters' Group (SCBG) Virgin Media Television

Print

Newspaper Publishers Association (NPA) Newspaper Society (NS) Periodical Publishers Association (PPA) Scottish Newspaper Publishers Association (SNPA) Yell (Yellow Pages)

Posters

Outdoor Advertising Association of Great Britain (OAA)

Radio

RadioCentre

Cinema

Cinema Advertising Association (CAA)

Direct Marketing

Direct Marketing Association (UK) Ltd (DMA) Data Publishers Association (DPA) Direct Selling Association (DSA) Mail Order Traders' Association (MOTA) Royal Mail

Internet

Internet Advertising Bureau (UK) (IAB)

Other organisations

Communication Advertising and Marketing Education Foundation Institute of Sales Promotion International Advertising Association - UK Chapter Marketing Society MRS (Market Research Society) Point-of-Purchase Advertising International


Food Advertising Unit

According to their own website, part of the AA’s remit is the Food Advertising Unit, a centre for information and research into food advertising. Its prime focus is TV advertising to children.[3]


References, Resources and Contact

  1. Advertising AssociationHome page
  2. Advertising Association News Release, accessed March 12 2009
  3. Advertising Association About Us
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