Beverage Brands

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Alcohol badge.jpg This article is part of the Spinwatch public health oriented Alcohol Portal project.
Beverage Brands is a UK based drinks company whose business is reliant on three main products WKD, Merrydown Cider and Schloer, a non alcoholic sparking fruit juice. [1]

Karen Salters, joint managing director of Beverage Brands, is also a director of the Portman Group.

In 2011 Beverage Brands signed up the the UK Department of Health's Public Health Responsibility Deal and within this network are Signatories to Responsibility Deal Alcohol Network Labelling Pledge as part of their commitment to the Responsibility Deal Alcohol Network. [2]

Karen Salters defended the alcohol industry after the publication of a damaging report into industry practices form Stirling Institute of Social Marketing.[3]. WKD was one of the products whose marketing practices were singled out as keen to attract "new 18 year olds" [4]. Salters echoed the Portman Group's response to the research published in the BMJ and added "All WKD advertising follows the tight regulations already in place and is pre-cleared by the relevant authorities.”[5].


References

  1. Beverage Brands Our Brands accessed 18th September 2011
  2. Department of Health Core Commitments to Responsibility Alcohol Network accessed 8th September 2011
  3. Hastings G. BMA Under the influence: the damaging effect of alcohol marketing on young people accessed January 2010
  4. Eley, Matt 21 January, 2010 The Publican, Industry defends alcohol adverts against "slurs and innuendos"
  5. Eley, Matt 21 January, 2010 The Publican, Industry defends alcohol adverts against "slurs and innuendos"