Karen Salters

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Alcohol badge.jpg This article is part of the Spinwatch public health oriented Alcohol Portal project.
Karen Salters is joint managing director of Beverage Brands, which owns WKD, she is a director of the Portman Group[1] and was recently heard defending the alcohol industry after the publication of a damaging report into industry practices.[2]. WKD was one of the products whose marketing practices were singled out as keen to attract "new 18 year olds" [3]. Salters echoed the Portman Group's response to the research published in the BMJ and added "All WKD advertising follows the tight regulations already in place and is pre-cleared by the relevant authorities.”[4].


References

  1. FAME Company Report The Portman Group Accessed December 2009
  2. Hastings G. BMA Under the influence: the damaging effect of alcohol marketing on young people accessed January 2010
  3. Eley, Matt 21 January, 2010 The Publican, Industry defends alcohol adverts against "slurs and innuendos"
  4. Eley, Matt 21 January, 2010 The Publican, Industry defends alcohol adverts against "slurs and innuendos"