Tim Ambler

Tim Ambler is a senior fellow of marketing at the London Business School, his expertise lies in measuring the impact of advertising and marketing, brands and brand equity, neuro marketing, and measuring government regulation and deregulation. Ambler is also a member of the Economics Committee and the Advertising Association as well as a private consultant. Formerly Ambler was joint managing director of International Distillers & Vintners Ltd ( formerly, Grand Metropolitan, now part of Diageo) with responsible for strategy, acquisitions and marketing. In 1984 Ambler told a conference in that:

“It is generally agreed that the tobacco industry reacted to not dissimilar threats in a passive, inadequate manner and most of all too late...dead customers ring no tills...profit and social responsibility are entirely compatible”