Difference between revisions of "Merchant"

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:a leading corporate design consultancy. We work with clients to develop creative ways of communicating their brand and investment proposition. Our principal areas of activity are annual reports, websites, corporate literature, corporate identity and advertising.{{ref|Web}}
 
:a leading corporate design consultancy. We work with clients to develop creative ways of communicating their brand and investment proposition. Our principal areas of activity are annual reports, websites, corporate literature, corporate identity and advertising.{{ref|Web}}
  
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Design Work reports:
  
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:There is a corner of the design industry which has the ear of some of the most covetable FTSE 100 companies, but it has such a low profile that it is largely ignored by the outside world. These groups are consistently well placed in business surveys, but are still poorly perceived.{{ref|DW}}
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According to Managing Director Robert Moser 'The old adage that no-one reads the annual report is true if you simply regurgitate the preliminary statement,’ he points out. ‘If you want someone to read it, you have to deliver clarity about your operations. If you do that, any analyst worth his or her salt will read it. Annual reporting is a specialty, like hairdressing: there are billions of hairdressers but only a few really know how to cut hair.’{{ref|CorpComms}}
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==People==
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===Directors===
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*[[John Andrew Fenwick]] Appointed as Secretary 10/8/1997
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*[[Alan Parker]] Appointed as Director 10/8/1997
  
:There is a corner of the design industry which has the ear of some of the most covetable FTSE 100 companies, but it has such a low profile that it is largely ignored by the outside world. These groups are consistently well placed in business surveys, but are still poorly perceived.{{ref|DW}}
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==Staff, December 2006==
'The old adage that no-one reads the annual report is true if you simply regurgitate the preliminary statement,’ he points out. ‘If you want someone to read it, you have to deliver clarity about your operations. If you do that, any analyst worth his or her salt will read it. Annual reporting is a specialty, like hairdressing: there are billions of hairdressers but only a few really know how to cut hair.’
 
{{ref|CorpComms}}
 
==People, December 2006==
 
 
*[[Robert Moser]] Managing Director
 
*[[Robert Moser]] Managing Director
 
*[[Reg Pauffley]] Strategic Advisor
 
*[[Reg Pauffley]] Strategic Advisor
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*[[Chris Baxter]] Advertising Director
 
*[[Chris Baxter]] Advertising Director
 
*[[Helen Smythe]] PA to Robert Moser
 
*[[Helen Smythe]] PA to Robert Moser
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==Previous names==
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[[Coready Limited]] name changed 01/11/1997 {{ref|CH}}
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===Parent company===
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*[[Wynnstay Merchant Limited]]
  
 
==Notes==
 
==Notes==
 
#{{note|Web}} [http://www.merchant.co.uk/mgl/mgl_home/ Merchant Website], Accessed December 2006.
 
#{{note|Web}} [http://www.merchant.co.uk/mgl/mgl_home/ Merchant Website], Accessed December 2006.
 
#{{note|Web}} 'SPECIAL RELATIONSHIP' ''Design Week'', August 4, 2000, Pg. 22
 
#{{note|Web}} 'SPECIAL RELATIONSHIP' ''Design Week'', August 4, 2000, Pg. 22
#{{note|CorpComms}} [http://corpcomms.thecrossbordergroup.com/.../Lab_Issues/ArticlesView.aspx?tabID=1504&ItemID=19443&mid=0 Could Try Harder] CorpComms, 2005
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#{{note|CorpComms}} Nina Montagu-Smith '[http://corpcomms.thecrossbordergroup.com/.../Lab_Issues/ArticlesView.aspx?tabID=1504&ItemID=19443&mid=0 Could Try Harder]' ''CorpComms Magazine'', 2005
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#{{note|CH}} Companies House, [http://wck2.companieshouse.gov.uk/1cbb0f74475b4d36214dabdc37d6d1b8/compdetails Merchant Corporate Design Limited], accessed January 2007.

Latest revision as of 07:07, 28 May 2007

Merchant is a subsidiary of Brunswick Group. According to its website Merchant is

a leading corporate design consultancy. We work with clients to develop creative ways of communicating their brand and investment proposition. Our principal areas of activity are annual reports, websites, corporate literature, corporate identity and advertising.[1]

Design Work reports:

There is a corner of the design industry which has the ear of some of the most covetable FTSE 100 companies, but it has such a low profile that it is largely ignored by the outside world. These groups are consistently well placed in business surveys, but are still poorly perceived.[2]

According to Managing Director Robert Moser 'The old adage that no-one reads the annual report is true if you simply regurgitate the preliminary statement,’ he points out. ‘If you want someone to read it, you have to deliver clarity about your operations. If you do that, any analyst worth his or her salt will read it. Annual reporting is a specialty, like hairdressing: there are billions of hairdressers but only a few really know how to cut hair.’[3]

People

Directors

Staff, December 2006

Previous names

Coready Limited name changed 01/11/1997 [4]

Parent company

Notes

  1. ^ Merchant Website, Accessed December 2006.
  2. ^ 'SPECIAL RELATIONSHIP' Design Week, August 4, 2000, Pg. 22
  3. ^ Nina Montagu-Smith 'Could Try Harder' CorpComms Magazine, 2005
  4. ^ Companies House, Merchant Corporate Design Limited, accessed January 2007.