Difference between revisions of "Interpublic"

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Interpublic [IPG] has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG’s five main clients ([[Coca-Cola]], [[General Motors]] Corporation, [[Johnson & Johnson]], [[Nestle]] and [[Unilever]]), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG’s clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).
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Interpublic [IPG] is one of the big three communication comglomerates which own most of the [[Global PR Industry]].  It has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG's five main clients ([[Coca-Cola]], [[General Motors]] Corporation, [[Johnson & Johnson]], [[Nestle]] and [[Unilever]]), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG's clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).
  
  
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:Interpublic now includes the [[Lowe Group]], [[Foote Cone & Belding Worldwide]] (founded by [[Emerson Foote]] (1906-1992)), and such US agencies as [[Bozell]], Deutsch, and [[Temerlin McClain]]. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [http://www.ketupa.net/interpublic.htm]
 
:Interpublic now includes the [[Lowe Group]], [[Foote Cone & Belding Worldwide]] (founded by [[Emerson Foote]] (1906-1992)), and such US agencies as [[Bozell]], Deutsch, and [[Temerlin McClain]]. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [http://www.ketupa.net/interpublic.htm]
  
==senior management
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==senior management==
  
Michael I. Roth
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*[[Michael I. Roth]] Chairman & Chief Executive Officer
Chairman & Chief Executive Officer
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*[[David A. Bell]] Co-Chairman
 
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*[[Jonathan B. Burleigh]] Senior Vice President, Finance and Development
David A. Bell
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*[[Nicholas J. Camera]] Senior Vice President, General Counsel and Secretary
Co-Chairman
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*[[Albert S. Conte]] Senior Vice President, Taxes and General Tax Counsel
 
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*[[Nick S. Cyprus]] Senior Vice President, Controller and Chief Accounting Officer
Jonathan B. Burleigh
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*[[Thomas Dowling]] Senior Vice President, Chief Risk Officer
Senior Vice President, Finance and Development
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*[[Stephen Gatfield]] Executive Vice President, Strategy and Network Operations
 
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*[[Frank Guglielmo]] Senior Vice President, Leadership and Organizational Development
Nicholas J. Camera
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*[[Ellen T. Johnson]] Senior Vice President and Treasurer
Senior Vice President, General Counsel and Secretary
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*[[Philippe Krakowsky]] Executive Vice President, Strategy and Corporate Relations
 
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*[[Barry R. Linsky]] Executive Vice President, Emeritus
Albert S. Conte
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*[[Frank Mergenthaler]] Executive Vice President, Chief Financial Officer
Senior Vice President, Taxes and General Tax Counsel
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*[[Terry Peigh]] Senior Vice President, Director of Corporate Services
 
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*[[Mark Rosenthal]] Chief Executive Officer Interpublic Media
Nick S. Cyprus
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*[[Timothy A. Sompolski]] Executive Vice President, Chief Human Resources Officer
Senior Vice President, Controller and Chief Accounting Officer
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*[[David I. Weiss]] Senior Vice President, Business Development and Strategic Information Resources
 
 
Thomas Dowling
 
Senior Vice President, Chief Risk Officer
 
 
 
Stephen Gatfield
 
Executive Vice President, Strategy and Network Operations
 
 
 
Frank Guglielmo
 
Senior Vice President, Leadership and Organizational Development
 
 
 
 
 
Ellen T. Johnson
 
Senior Vice President and Treasurer
 
 
 
Philippe Krakowsky
 
Executive Vice President, Strategy and Corporate Relations
 
 
 
Barry R. Linsky
 
Executive Vice President, Emeritus
 
 
 
Frank Mergenthaler
 
Executive Vice President, Chief Financial Officer
 
 
 
Terry Peigh
 
Senior Vice President, Director of Corporate Services
 
 
 
Mark Rosenthal
 
Chief Executive Officer
 
Interpublic Media
 
 
 
Timothy A. Sompolski
 
Executive Vice President, Chief Human Resources Officer
 
 
 
David I. Weiss
 
Senior Vice President, Business Development and Strategic Information Resources
 
  
 
==board of directors==
 
==board of directors==
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*Stewart Alter Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995).
 
*Stewart Alter Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995).
 
* Fairfax Cone With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).
 
* Fairfax Cone With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).
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==Notes==
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<references/>
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[[Category:Transnational Corporations]]

Latest revision as of 20:51, 26 February 2008

Interpublic [IPG] is one of the big three communication comglomerates which own most of the Global PR Industry. It has offices in more than 130 countries, realizing worldwide revenue in 2001 of $6.7 billion, 57% of which was US revenue and 43% international. IPG's five main clients (Coca-Cola, General Motors Corporation, Johnson & Johnson, Nestle and Unilever), contributed roughly 14% of their revenue in 2001, representing $941m of spending. The largest client spent a massive $457m purchasing services from IPG. Twenty of IPG's clients accounted for about 25% of their revenue (Interpublic, 2001, p. 22).


History

The group dates from 1902 when the Alfred W. Erickson agency was founded.
It merged with H.K. McCann - founded 1911 by Harrison King McCann (1880-1962) - in 1930 to form McCann-Erickson. Interpublic Inc. was established in 1960 as a holding company for McCann Erickson and Marschalk & Pratt (acquired by McCann in 1954). The group was rebadged as the Interpublic Group in 1960 and expanded through an aggressive acquisition program prior to going public in 1971.
Interpublic now includes the Lowe Group, Foote Cone & Belding Worldwide (founded by Emerson Foote (1906-1992)), and such US agencies as Bozell, Deutsch, and Temerlin McClain. It offers a range of marketing, media planning and buying, and public relationsservices through its Octagon, DraftWorldwide and Initiative Media subsidiaries. Source [1]

senior management

board of directors

Subsidiaries

Public Relations

Lobbying

Marketing services

market research

MR units under the NFO WorldGroup umbrella include

Sports and entertainment

Octagon - sports promotions Octagon Motor Sports (formerly Brands Hatch Leisure Group or BHL) - owns and operates four UK motor racing circuits: Brands Hatch, Oulton Park, Snetterton and Cadwell Park Octagon Amster Yard - "boutique" agency Bragman Nyman Cafarelli (BNC) - celebrity promotions in consumer markets The Works - promotions for General Motors Jack Morton Worldwide - employee motivation PMK/HBH - public relations for motion picture, television, music and theater industries

Further reading

  • Stewart Alter Truth Well Told: McCann-Erickson and the pioneering of global advertising (New York: McCann-Erickson Worldwide 1995).
  • Fairfax Cone With All Its Faults; A Candid Account of Forty Years in Advertising (Boston: Little Brown 1969).

Notes