Food Advertising Unit

The Food Advertising Unit is a food and advertising industry funded organisation dedicated to resisting demands to regulate advertising of fast foods. It was set up in 1995 under the auspices of the Advertising Association.

According to the FAU website it is:

a coalition of food and soft drink advertisers, advertising agencies and the media (press, radio and television). This tripartite membership allows the FAU to represent the UK advertising industry holistically. The FAU helps to promote one voice across the food and soft drink advertising industry by co-ordinating the efforts of individual members and by working in partnership with other trade associations.