European Association of Communications Agencies

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The Brussels based European Association of Communications Agencies (EACA) represents advertising and media agencies and associations in Europe. They aim to promote high standards within the advertising industry and to raise "awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies"[1]. As a result, The EACA is a leading trade association for European commercial communications agencies.

Membership Structure

The membership structure is divided into four councils in order to oversee particular areas of interest.

[2]

Beyond Europe

The EACA is a founding member of a global communications network, in association with industry bodies in the US, Canada, Australia, New Zealand, Japan, South America and South Africa. The EACA has also signed co-operation agreements with leading communications organisations such as the World Advertising Research Centre (WARC), MayDream/AdForum and Ballester. [3]

The EACA is also a founder member of the Advertising Education Forum (AEF).

Affiliations

[4]

References, Resources and Contact

  1. EACA Website About EACA (Accessed: 2 July 2007)
  2. ibid.
  3. ibid.
  4. ibid.