Brian Young
Contents
Background
Brian Young is a Honorary University Fellow in the School of Psychology, University of Exeter.
- PhD (HK)
- BSc (Edin)
Biographical Information
History
Young has received grants from and produced reports for the Advertising Association, the Charities Aid Foundation and the Independent Television Commission (ITC) the predecessor of Ofcom.
Young's 1998 report ‘Emulation, Fears and Understanding: a review of recent research on children and television advertising, (March 1998), produced for the ITC, was used by the Advertising Association in June 2008 in support of their submission to the Department for Children, Schools and Families(DCSF) consultation on the impact of the commercial world on childhood. [1]
Current activities
Views
In 2003 the Food Advertising Unit (FAU) of the Advertising Association (AA) gave evidence to the House of Commons Select Committee on Health in their investigation into obesity. In their evidence the FAU quoted Young as stating “After a rigorous examination of the research literature we concluded that there is no serious and methodologically sound evidence that shows that food advertising leads to an increase in the consumption by children of whole categories of foods." [2]
Young made this statement about a report he had co-written entitled "The role of Televsion Advertisng in Children's Food Choices". This report had been commissioned by the Ministry of Agriculture Fisheries and Food (MAFF) the predecessor of the Department for Environment, Food and Rural Affairs (DEFRA). The report concluded that "There is no evidence to suggest that advertising is the principal influence on children’s eating behaviour. Indeed the opposite is likely to be true, in that advertising is just one influence among many factors and that the child herself also brings to the relationship a greater or lesser vulnerability to the messages contained within the advertisement.". [3]
Affiliations
- Member of the Advertising Education Forum, Academic Network[4]
- Member of the editorial board of the International Journal of Advertising[5]
Publications, Contact, Resources and Notes
Publications
- Young, B.M. (2007). Advertising literacy revisited: fat children and other things. Chapter 8. In Saren, et & al (eds) Critical Marketing: Defining the Field (pp. 113-124). Butterworth-Heinemann.
- Young, B.M. & Ayadi, K. (2006). Community partnerships designed for preventing childhood obesity. Young Consumers 7(4), 35-40.
- Young, B.M. (2005). Children and promotion: the role of advertising and marketing in innovation. Chapter 5. In B.Tufte, J.Rasmussen & L.B.Christensen (eds) Frontrunners or Copycats? (pp. 99-117). Copenhagen: .
- Webley, P., Burgoyne, C.B., Lea, S.E.G. & Young, B.M. (eds) (2001). The Economic Psychology of Everyday Life.Hove: Psychology Press.
Contact
- Address:
Washington Singer Building, Room 004, School of Psychology, Washington Singer Laboratories, Perry Road, Exeter, EX4 4QG
- Phone:0044 (0) 1392 264626
- Email:B.M.Young@exeter.ac.uk
- Website:
Resources
Notes
- ↑ Advertising Association Contribution by the AA TO DCSF Assessment on the impact of the commercial world on childhood, accessed January 12 2009.
- ↑ Advertising Association FAU submission of written evidence to the inquiry, accessed January 12 2009.
- ↑ AEF The Role of Television Advertising in Children’s Food Choice , accessed January 12 2009.
- ↑ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
- ↑ International Journal of Advertising Editorial Board, accessed January 12 2009.
