Difference between revisions of "Advertising Education Forum"

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In 2000 AEF conducted a study about the influence of advertising on children, surveying 5,000 parents in 15 EU countries. Surprisingly enough according to this study more than 86% of parents did not consider advertising as "playing an important role in their children's lives", therefore suggesting that that it is rather harmless.<ref>[Now here are the hard facts] Marketing Week May 30, 2002</ref>
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In 2000 AEF conducted a study about the influence of advertising on children, surveying 5,000 parents in 15 EU countries. Surprisingly enough according to this study more than 86% of parents did not consider advertising as "playing an important role in their children's lives", apparently suggesting that that it is rather harmless.{{note|3}}
 
==Members==
 
==Members==
 
As disclosed on the [http://www.aeforum.org/about/ AEF website]
 
As disclosed on the [http://www.aeforum.org/about/ AEF website]
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#{{note|1}} Advertising Education Forum [http://www.aeforum.org/ homepage], accessed 1 August 2007.
 
#{{note|1}} Advertising Education Forum [http://www.aeforum.org/ homepage], accessed 1 August 2007.
 
#{{note|2}} Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.
 
#{{note|2}} Advertising Education Forum [http://www.aeforum.org/academics/ AEF Academic Network (AAN)], accessed 1 August 2007.
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#{{note|3}} Now here are the hard facts, Marketing Week May 30, 2002</ref>33
  
 
[[Category:Foodspin Front Groups]]
 
[[Category:Foodspin Front Groups]]

Revision as of 14:20, 19 February 2008

The AEF claims that it is 'academically neutral' on its own website. It is in fact a front group for the Advertising and Food industries, which, unsurprisingly, fund it.

On its website it claims:

The Advertising Education Forum (AEF) is a non-profit, academically neutral organisation that offers a comprehensive database of information on advertising and children and related issues. AEF provides open and free access to academic and scientific research on advertising and children and serves as a centre for information on the issue. AEF also provides information on advertising regulation in Europe.[1]


The AEF has established an 'academic' panel to give itself legitimacy:

The AEF Academic Network is a global network of experts on the areas of children and advertising, industry self-regulation and childhood obesity. It was established in 2004 to support AEF objective of facilitating an informed debate on the issue of advertising to children. It represents the first structured organisation of its type, on these subjects, in the world. The AAN is a development of the AEF Academic Advisory Board (AAB) that was established in April 2000, and consisted of four members representing different areas of academic and scientific expertise in Europe.[2]


In 2000 AEF conducted a study about the influence of advertising on children, surveying 5,000 parents in 15 EU countries. Surprisingly enough according to this study more than 86% of parents did not consider advertising as "playing an important role in their children's lives", apparently suggesting that that it is rather harmless.^

Members

As disclosed on the AEF website

PR/Lobbying Firms

Staff

Website and contact

  • Langham House,

1b Portland Place London W1B 1PN United Kingdom

AEF Academic Network



^ indicates the original four AAB members


Notes

  1. ^ Advertising Education Forum homepage, accessed 1 August 2007.
  2. ^ Advertising Education Forum AEF Academic Network (AAN), accessed 1 August 2007.
  3. ^ Now here are the hard facts, Marketing Week May 30, 2002</ref>33
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