Rocky Mountain Institute
The Rocky mountain Institute is a 'green' pro market think tank which advises corporations on enviironmental matters. The Institute was created in 1982 by Hunter Sheldon and Amory Lovins, based in Colorado. Together with a group of colleagues, they fostered efficient resource use and policy development that they believed would promote global security. RMI ultimately grew into an organization with a staff of around fifty. By the mid 1980s, the Lovinses were being featured on major network TV programs like 60 Minutes.
Wal-Mart
The Institute signed a deal with Wal-Mart to advise on environmantal stewardship. the Institute statement carried ont he Wal-Mart website stated:
- Rocky Mountain Institute (RMI) has agreed to help one of the world's biggest companies to understand the benefits of end-use energy efficiency, and to reap the rewards of addressing it. Our expectation is that this will be just one of the important steps to making Wal-Mart a more sustainable company.
- Wal-Mart has the potential to lead in corporate environmental stewardship for both its own operations and its suppliers. This path will not be easy, nor will it happen overnight. But Wal-Mart's transition toward sustainability, like any difficult journey, will need guides along the way.
- Rocky Mountain Institute intends to use its insight to help guide Wal-Mart to a higher level of environmental stewardship, starting with a prudent and profitable approach to energy strategy. [1]
Coca Cola
Amory Lovins is a member of the Coca Cola Environmental Advisory Board
