Definers Public Affairs

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Definers Public Affairs is a US lobbying firm founded by Republican senator Mitt Romney’s 2012 presidential campaign manager, Matt Rhoades and former Republican National Committee research director Joe Pounder.

UK expansion in time for Brexit

In July 2017 Definers announced its expansion into London with the appointment of Andrew Goodfellow, a former director of research for the Conservative party, as its vice president.

The new UK Policy Group will help the firm's corporate clients with campaign-style research, media monitoring, opinion research, and communications strategy advice' according to a press release.[1]

Its London venture has been launched in partnership with Trygve Olson, of Viking Strategies, who counselled the European People’s Party in the 2009 EU elections and worked as a consultant to the Republican Party in the U.S, to Senator Rand Paul and to Ron Paul for President 2012.[1]


  • Website:
  • Address: 1500 Wilson Blvd. Arlington, VA 22209


  1. 1.0 1.1 Romney-linked lobbying firm to open London branch, Politico, 10 July 2017