David Muir

From Powerbase
Jump to: navigation, search
Muir on Sky News
Revolving Door.jpg This article is part of the Revolving Door project of Spinwatch.

Twenty-pound-notes.jpg This article is part of the Lobbying Portal, a sunlight project from Spinwatch.

David Muir is the former director of political strategy and special adviser to Gordon Brown. Prior to working for the Prime Minister, Muir spent 15 years in the marketing communications industry. In that time he worked for both Ogilvy & Mather and its parent company WPP, an international advertising, marketing and public relations agency. [1]

During that time he also published a best selling book on how brands build shareholder value, called "The Business of Brands". [2]


Muir holds a 1st Class MA in Politics and Economics from the University of Glasgow and an MBA with Distinction from London Business School.


Muir is on the advisory board of the John Smith Trust [3]


  1. The Group Ogilvy & Mather UK, accessed 27 October 2014
  2. David Muir The John Smith Trust, accessed 20 October 2014
  3. David Muir The John Smith Trust, accessed 5 May 2015