Countrywide Porter Novelli

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Twenty-pound-notes.jpg This article is part of the Lobbying Portal, a sunlight project from Spinwatch.
Countrywide Porter Novelli was a PR firm which was part of Porter Novelli International and is owned by Omnicom. It appears not to be active at present (since at least 2006) and to have been subsumed by its parent. Its website domain[1] as of May 2008 is up for sale.

According to the company's website CPN was "the UK's fifth largest Public Relations consultancy. As a full service consultancy, our work ranges from communications strategy development and crisis management to product launches and brand building. We have specialist consultants in areas such as financial services, healthcare and technology as well as expertise in consumer and business communications." [2]

Clients

Since approximately 1998 Porter Novelli had a contract with the Almond Board of California to promote almonds in western Europe. In early 2004 PR Week reported Proter Novelli's UK office - Countrywide Porter Novelli - won a £450,000 contract to sell the nutritional benefits of almonds focussing on healthcare professionals. CPN director, Keith Taylor told PR Week, health professionals are "key influencers on consumers"'. According to Taylor there is "a great bed of evidence about the health benefits of consuming almonds".[3]

Personnel

Contact information

Notes

  1. Countrywide Porter Novelli website, May 2008
  2. This page was previously here but as of Nov 2009 is not extant
  3. Richard Cann, 'PN wins Europe job for almonds' PR Week UK, 05 March 2004, 00:00am
  4. Internet Archive Robots.txt Query Exclusion., accessed 11 November 2009