To help generate those 'enthusiastic and well informed young people' for the biotech sector Scottish Enterprise decided on a highly controversial course of action. In early April 2001 it announced that, 'Your World magazine, an informative and colourfully illustrated publication covering the key current topics of biotechnology, will be introduced to over 600 education establishments throughout Scotland from today, to augment the curriculum literature on life sciences... Produced in the US by the Biotechnology Institute, the magazine has seen great success in America for both education and industry alike.'
To coincide with the announcement, Scottish Enterprise brought together educationalists and industrialists at the Glasgow Science Centre to hear how Scottish Enterprise's Biotechnology Team had helped formulate teachers' notes to align the content of seven issues of the magazine to the Scottish school curriculum.
Simon Best, Managing Director of Geron Bio-Med, which like PPL Therapeutics was a commercial off-shoot of the Roslin Institute which produced Dolly the Sheep, spoke at the presentation, noting: 'Scotland is already a globally competitive player in Biotechnology... The education system should be the bedrock of building and maintaining public trust. The publication of 'Your World' is an important step in securing a healthier, wealthier and more sustainable future for Scotland.'
But many thought that the distribution to schools of Your World was a violation of public trust. An article in The Sunday Herald bore the headline, Fury at pro-GM school magazines. The article noted that Your World was produced in the U.S. by an organisation called the Biotechnology Institute whose funders included Monsanto and Novartis. The President of the Biotechnology Industry Organisation (BIO) sits on its board. The article noted that, in promoting the magazine, Scottish Enterprise, had failed to mention 'the fact that it has been sponsored by multinational GM companies'.