The Athena Trust

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The Athena Trust claims to be a "global leader in market research, assessment and strategic consultation for governments, private companies and humanitarian endeavours". It also claims to benefit "from its global network and range of experts in developing innovative, timely and useable solutions" to a variety of marketing problems.[1] The Trust's website claims that it was founded in 1998 by "Anthony Aldebourgh and the reknowned Paul Laker" and that it has worked in over 50 countries "providing high-impact, tailored and measurably succesful market-research consultancy" [2]. Despite these claims of "global leader" status however, there is a dearth of information about the Trust in the public domain, strongly suggesting that it is misrepresenting itself online.

"Paul Laker" Profile
"Anthony Aldebourgh" Profile
"Alexander Ashburner" Profile
"Andrew Shepherd" Profile

This suggestion is further supported by the fact that the Chairman, the "reknowned" Paul Laker, who is described as "an expert in sociology and pyschosocial research [whose expertines were] further honed during his tenure as a visiting Professor in Europe" (see right) seems to be an invention - such a person is not to be found either online or in any articles in the press (including the academic press) of the last 20 years. The situation is the same for CEO Anthony Aldebourgh, who the site claims has enjoyed a "40 year career in research, marketting, public deplomacy and academia" and "risen to senior positions within several large companies".

Evidence of other employees of the company suggest that the CEO and Chairman may be operating under different aliases. Director of Strategy, listed on the site as "Alexander Ashburner" is actually Alexander Nix; and Research Directory, listed as "Dr Andrew Shepherd" is actually Dr Andrew Ritcheson. Both men hold or have previously held high profile positions within the Strategic Communication Laboratories group, which is a British private propaganda and psychological operations company. Revelations of the multiple identies of these individuals came in a press conference by Prime Minister Ralph Gonsalves of St Vincent and the Grenadines [3] who accused the men of being involved in the "Vote No" campaign for a referendum on constitutional change, which he claimed was being financed by "international residence and citizenship planning" firm Henley & Partners [4] - who he claims had a vested interest in constitutional change due to the impact on citizenship laws on the islands.

Contact

Athena Trust Website - Recently many pages have been removed from the site but remain available in Google's cache, or in screen grabbed images to the right

Address

Suite 142
405 Kings Road,
SW10 0BB
Chelsea
London


Telephone no: +44 (0) 845 057 3945

Notes

  1. "Home", The Athena Trust, accessed April 26 2010
  2. "History, The Athena Trust, accessed 26 April 2010
  3. Nov. 16, 2009 (Part 3) -- PM Gonsalves' Press Conference", Youtube, accessed April 26, 2010
  4. "Henley & Partners", Henley & Partners Website, accessed April 26 2010