Sammy Ofer School of Communications

From Powerbase
Revision as of 18:14, 9 November 2012 by David (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

The Sammy Ofer School of Communications is a branch of the Interdisciplinary Center, Herzliya in Israel. The School possesses its own television studios and audiovisual production facilities.[1]

Operation Cast Lead

According to the IDC's official magazine, the Sammy Ofer School played a key role in the social media effort during Israeli offensive in the Gaza Strip in early 2009, operation Cast Lead.

Help Us Win was an online Israeli hasbara project sponsored by the Sammy Ofer School of Communications and the RRIS, and run together with Stand With Us, during Operation Cast Lead. Working with Stand With Us, the school’s dean, Dr.Noam Lemelshtrich-Latar and Major Reserve Jonathan Davis of the IDC, prepared the IDC students with relevant information that would help their cause. Asaf Talmor-Wertheimer, CEO and Co-Founder, Atarim Group Ltd. took time from work to join the Help Us Win cause as one of the group leaders. Blogging around the clock hundreds of students volunteered to pool their online resources and talents to develop online material that could be used to fight the negative image being portrayed of Israel in the media.[2]


Research Institutions




  1. Facilities, Sammy Ofer School of Communications, IDC Herzliya, accessed 19 June 2009.
  2. Operation Cast Lead:IDC Responds, IDC Herzliyan, Spring 2009.