Public Relations Organisation International

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Public Relations Organisation International Inc. (PROI) was founded in Europe in 1970 and describes itself as 'the oldest global partnership of independent public relations firms serving clients around the world' [1]. In 2008, they claim to have '45 Partners in more than 75 cities in 26 countries, including Partners in most major US markets' with fee billings in excess of US$227 million.


In May 2016, public relations news site PR Week confirmed that Richard Tsang is the new global chariman of PROI. He is also founder and CEO of Strategic Public Relations Group, the largest PR firm in Hong Kong.

He said the following on his appointment: 'I am extremely honoured to be the first global chairman to come from the APAC region...As the new chairman, my mission will be to help PROI Worldwide scale new heights by developing it into one of the world's most recognisable brands.' [2]

In January 2008, PROI list their International Management Board as[3]...


In January 2008, PROI's website lists the following as their current partners[4]


United States



South America

Asia Pacific


  1. Public Relations Organisation International Inc. PROI: At A Glance Accessed 15th January 2008
  2. Faaez Samadi, 'PROI names Richard Tsang new global chairman', 23 May 2016, PR Week, accessed 23 May 2016
  3. Public Relations Organisation International Management Board Accessed 15th January 2008
  4. Public Relations Organisation International PRIO Partners at a Glance Accessed 9th January 2008