Difference between revisions of "Peter Wallis"
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[[Image:PeterYork.jpg|100px|right|thumb|Peter Wallis, AKA Peter York]] | [[Image:PeterYork.jpg|100px|right|thumb|Peter Wallis, AKA Peter York]] | ||
| − | [[Peter Wallis]] was co-founder of management consultancy [[SRU]] alongside [[Dennis Stevenson]]. [[Peter Mandelson]] worked as a consultant for [[SRU]] between 1990 and 1992.<ref>Peter York, [http://www.friezefoundation.org/biography/profile/peter_york/ Biography], ''The Frieze Foundation'', Accessed 07-August-2009</ref> Wallis was appointed Chairman of the [[Department of Trade and Industry]] Committee examining the future of leisure in the UK as part of the British Government’s ‘Foresight’ initiative in 1994.<ref>Peter York (Wallis), [http://www.capelland.com/pages/broadcasters/index.asp?CID=156 Broadcasters], ''Capel & Land'', Accessed 08-August-2009</ref>. Wallis was also chairman of [[Hydra Associates]] between 1987 and 1999<ref>Peter York (Wallis), [http://www.capelland.com/pages/broadcasters/index.asp?CID=156 Broadcasters], ''Capel & Land'', Accessed 08-August-2009</ref>. In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from [[Dunhill]] to [[Waterford]] and including [[Harpers & Queen]], [[World of Interiors]], [[The Economist]], [[The Financial Times]], [[Jaegar]], [[Tiffany]], [[Mont Blanc]], [[Liberty]] and private banker [[Coutts & Co]]. | + | [[Peter Wallis]] was co-founder of management consultancy [[SRU]] alongside [[Dennis Stevenson]]. [[Peter Mandelson]] worked as a consultant for [[SRU]] between 1990 and 1992.<ref>Peter York, [http://www.friezefoundation.org/biography/profile/peter_york/ Biography], ''The Frieze Foundation'', Accessed 07-August-2009</ref> Wallis was appointed Chairman of the [[Department of Trade and Industry]] Committee examining the future of leisure in the UK as part of the British Government’s ‘Foresight’ initiative in 1994.<ref>Peter York (Wallis), [http://www.capelland.com/pages/broadcasters/index.asp?CID=156 Broadcasters], ''Capel & Land'', Accessed 08-August-2009</ref>. Wallis was also chairman of [[Hydra Associates]] between 1987 and 1999<ref>Peter York (Wallis), [http://www.capelland.com/pages/broadcasters/index.asp?CID=156 Broadcasters], ''Capel & Land'', Accessed 08-August-2009</ref>. In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from [[Dunhill]] to [[Waterford]] and including [[Harpers & Queen]], [[World of Interiors]], [[The Economist]], [[The Financial Times]], [[Jaegar]], [[Tiffany]], [[Mont Blanc]], [[Liberty]] and private banker [[Coutts & Co]]<ref>Peter York (Wallis), [http://www.capelland.com/pages/broadcasters/index.asp?CID=156 Broadcasters], ''Capel & Land'', Accessed 08-August-2009</ref>. |
Revision as of 16:02, 8 August 2009
Peter Wallis was co-founder of management consultancy SRU alongside Dennis Stevenson. Peter Mandelson worked as a consultant for SRU between 1990 and 1992.[1] Wallis was appointed Chairman of the Department of Trade and Industry Committee examining the future of leisure in the UK as part of the British Government’s ‘Foresight’ initiative in 1994.[2]. Wallis was also chairman of Hydra Associates between 1987 and 1999[3]. In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaegar, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co[4].
Contents
Peter York
Peter Wallis has featured more in the public eye under his pseudonym Peter York. From writing the Sloane Ranger Handbook and being Style Editor of Harpers & Queen for 10 years, to financing The Modern Review. York co-authored Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ magazine and Management Today.
Affiliations
Department of Trade and Industry | Britain Abroad Task Force | Hydra Associates | Tate Gallery | MFI Plc | St. Marylebone Society | Dunhill | Waterford | Harpers & Queen | World of Interiors | The Economist | The Financial Times | Jaegar | Tiffany | Mont Blanc | Liberty | Coutts & Co
Publications
- Style Wars (1980)
- The Official Sloane Ranger Handbook (1982)
- Peter York's Eighties (1995), co-authored with Charles Jennings
- Dictators' Homes (2005)
- Cooler, Faster, More Expensive: the Return of the Sloane Ranger (2007), with Olivia Stewart-Liberty.
Notes
- ↑ Peter York, Biography, The Frieze Foundation, Accessed 07-August-2009
- ↑ Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
- ↑ Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
- ↑ Peter York (Wallis), Broadcasters, Capel & Land, Accessed 08-August-2009
