M&C Saatchi

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Revision as of 13:31, 5 March 2009 by Kerri Park (talk | contribs) (Background)
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Background

According to the M&C Saatchi website, "M&C Saatchi is founded on the principle of Brutal Simplicity. It is the only agency to be international from birth. It was born in 1995 in London, Sydney, New York, Hong Kong and Singapore. In 2004, M&C Saatchi floated 49% of the agency on AIM. There are currently 17 offices in 12 countries around the world. All share the same entrepreneurial spirit. All are founded on a shared belief."[1]

On February 18 M&C Saatchi were informed that Matthew Freud had bought 3.3% stake in their company. Meaning that apart from the four founders (each owning 6.44%), Freud has the highest stake inthe company.[2]

Biographical Information

History

Current activities

M&C Saatchi has the advertising contract for the government's Change4Life campaign, which claims to aim for a lifestyle revolution in an attempt to tackle the increase in childhood obesity in Enland.

Previous advertising contracts in 2008:Foster's | Kingsmill | Ladbrokes | Kronenbourg 1664 | Ribena

Views

Affiliations

People

Funding

Clients

Publications, Contact, Resources and Notes

Publications

Contact

Address: M&C SAATCHI, 36 Golden Square, London, W1F 9EE
Phone: +44 (0)20 7543 4500
Fax: +44 (0)20 7543 4501
Website: http://www.mcsaatchi.com/index.php

Resources

Notes

  1. M&C Saatchi website Facts & Figures, accessed 27 February 2009
  2. The Daily Telegraph Matthew Freud buys stake in M&C Saatchi, Katherine Griffiths, 25 February 2009, accessed 5 March 2009